Willpower: Rediscovering the Greatest Human Strength - Tapa dura

"Thought provoking." — Associated Press

"Thought provoking."

"An accessible, empirically grounded guide to willpower and how best to deploy it to overcome temptation."--THE WALL STREET JOURNAL

"Will, willpower, and mental energy have been shunned by modern psychology. Roy Baumeister, the most distinguished experimental social psychologist in the world, and John Tierney, a renowned journalist, have teamed up to put Will back into its rightful center stage place. This little masterpiece is a must read for all of us who want to exercise, diet, manage our time, be thrifty, and resist temptation."--Martin Seligman, former president of American Psychological Association

"Willpower affects almost every aspect of our lives. From procrastination, to saving for retirement to exercising, Tierney and Baumeister have given us a wonderful book in which they not only share fascinating research on the subject but also provide simple tricks to help us tap into this important quality."--Dan Ariely, Duke University, author of PREDICTABLY IRRATIONAL

"Who knew that a book about such a daunting topic could be as wonderfully entertaining as it is enlightening! Tierney and Baumeister have produced a highly intelligent work full of fascinating information (and great advice) about a core element of modern living. Bravo."--David Allen, author of GETTING THINGS DONE and MAKING IT WORK

"Willpower (the thing) lies at the curious intersection of science and behavior. "Willpower" (the book) lies at the intersection of Roy Baumeister, an extraordinarily creative scientist, and John Tierney, a phenomenally perceptive journalist. Ignore it at your peril."--Stephen J. Dubner, coauthor of FREAKONOMICS and SUPERFREAKONOMICS

"Deep and provocative analysis of people''s battle with temptation and masterful insights into understanding willpower: why we have it, why we don''t, and how to build it. A terrific read."--Ravi Dhar, Yale School of Management, Director of Center for Customer Insights

"This is a manual from heaven for anyone who has ever wanted to lose weight, stop smoking, drink less, work more efficiently and more intelligently. An astonishingly good - and accessible - inquiry into one of the more elusive areas of human psychology: why we go on thwarting ourselves when we really know better. On top of that, Willpower is a vastly entertaining book, full of fascinating stories about the complexities of our evolutionarily-wired brains. A brilliant accomplishment, at every level."--Christopher Buckley, author of THANK YOU FOR SMOKING

""Willpower" is sure to inspire further groundbreaking research into the mechanics of willpower. One implication is already apparent. Since repeated behaviors eventually turn into habits, improving willpower long term requires a unique strategy-a habit of changing habits, of continually expanding our zones of comfort. One such practice, it seems, is the 'routine' of learning. That's a habit that this brilliant book will certainly nourish."--THE DAILY BEAST