Graphic Design and Architecture, A 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World

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9781592537792: Graphic Design and Architecture, A 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

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About the Author:

Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (http://www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He has been a faculty member of the School of Visual Arts in New York City since 1992 and was previously an adjunct professor at The Cooper Union.

Excerpt. © Reprinted by permission. All rights reserved.:

First Church of Christ Scientist
Graphic Tile Panels
The Hague, Netherlands

Piet Zwart (1885–1977), Designer
The Hague, Netherlands

1926

Piet Zwart (1885–1977), a Dutch craftsman, draftsman, architect, photographer, and pioneer of modern typography, was born in Zaandijk, north of Amsterdam. From 1902 to 1907, he attended Amsterdam’s  School of Arts and Crafts, where he became interested in architecture. His early work involved designing textiles, furniture, and interiors in a style that showed his affinity for the de Stijl art movement. Zwart was influenced by many of the modern, avant-garde movements, as well as Jan Tschichold’s (1902–1974) Die Neue Typographie (The New Typography, 1928). He was also one of the first modernist  designers in Holland to apply the principles of de Stijl and constructivism to graphic design in the built environment during the 1920s. From 1921 to 1927, Zwart worked for H. P. Berlage, the most influential  Dutch architect of the era. Hendrik Pieter (H. P.) Berlage (1856– 1934) was the architect for the First Church of Christ Scientist complex in The Hague. This modernist complex is composed of a church, assembly hall, residence, and school with its interiors designed by Berlage, in collaboration with Zwart. One primary example of this collaboration is located above the entrance to the complex in a series of metallic gold-on-blue ceramic tiles containing bold, square, sans-serif “fat-face” letterforms designed by Zwart to visually integrate with the rectangular architectural form of the church. Throughout the  auditorium, typographic inspirational quotations are located on walls and ceilings articulated in a similar graphic manner by Zwart, reinforcing a strong visual integrity to the graphic and architectural identities of the buildings.

Zwart synthesized two distinct and contradictory points of view—the constructivist movement’s visual playfulness and de Stijl’s formal functionality. With the First Church of Christ Scientist, as well as with his  entire body of work, this typotekt, as he called himself, created a unified language that has prevailed for the last eighty years and to this day strongly influences contemporary graphic designers.

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Descripción Rockport Publishers Inc., United States, 2012. Hardback. Estado de conservación: New. Language: English . Brand New Book. This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer s bookshelf. Nº de ref. de la librería AA29781592537792

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