What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work. Experts from multiple design disciplines contribute commentary, including: Robert Blaich, Jill Butler, Alan Cooper, Brock Danner, Kimberly Elam, Donald Emmite, Larimie Garcia, Scott Henderson, Kritina Holden, Robert Kingslyn, Jon Kolko, Lyle Sandler, Rob Tannen, Dori Tunstall, Steven Umbach, and Paula Wellings. Continue the deconstruction at www.deconstructingproductdesign.com.
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