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Really Good Packaging Explained /anglais: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work - Tapa blanda
Reseña del editor
This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.
Biografía del autor
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
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- EditorialROCKPORT
- Año de publicación2009
- ISBN 10 1592535453
- ISBN 13 9781592535453
- EncuadernaciónTapa blanda
- Número de páginas272
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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ISBN 13: 9781592535453
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Really Good Packaging Explaine
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Really Good Packaging Explained : Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Really Good Packaging Explained : Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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ISBN 13: 9781592535453
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Paperback. Condición: Very Good. 1st. 272 pages, colour illustrations; 28 cm. Near fine. Firm binding, clean inside copy. Light shelfwear to wraps. First American Edition. OVERSIZE! No priority/international, except by arrangement. Richly illustrated with colour plates. British packaging design. *** Note: Reflective, mirror-like silver wraps difficult to photograph. Looks better in reality*** "Specific praise and criticism of the decisions and details that made . . . package designs from around the world stand out from the rest . . . examines the aesthetics of good package design, and points out, with . . . specific detail, exactly what makes each design sing."- Publisher. CONTENTS: Ch. 1. Food; Ch. 2. Beverages; Ch. 3. Home & Garden; Ch. 4. Health & Beauty; Ch. 5. General Retail; Bonus Ch. Not-as-Good Packaging Explained; Just for Fun: Author Favorites. Size: 4to. Nº de ref. del artículo: 110361
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Rockport Publishers, 2009
ISBN 10: 1592535453
ISBN 13: 9781592535453
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
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Rockport Publishers, 2009
ISBN 10: 1592535453
ISBN 13: 9781592535453
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