"Sinopsis" puede pertenecer a otra edición de este libro.
--Jonah Berger, marketing professor at the Wharton School, and author of "Contagious: Why Things Catch On"
"Before reading this book, I was behind the curve. Now, I'm behind "The Curve"--as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value."
--Robert B. Cialdini, author of" Influence"
"In "The Curve" Nicholas Lovell adds the desperately needed perspective of dynamic pricing to the ongoing shift into today's world of mass-customized offerings and experience-seeking consumers. It will show you how to find markets within each individual and thereby fill demand all along the curve."
--B. Joseph Pine II, coauthor, "The Experience Economy" and "Infinite Possibility"
Business is changing. The days of one size fits all are over. From pay-whatyou-want pricing to niche customization, customers have come to expect (anddemand) more. "The Curve" welcomes us to this new reality and shows us howto take advantage of the exciting opportunities it offers.
Jonah Berger, marketing professor at the Wharton School, and author of "Contagious: Why Things Catch On"
Before reading this book, I was behind the curve. Now, I m behind "The Curve" as a supporter of Lovell s provocative and important thesis that marketershave to think very differently today about the relationship between pricingand value.
Robert B. Cialdini, author of" Influence"
In "The Curve" Nicholas Lovell adds the desperately needed perspective ofdynamic pricing to the ongoing shift into today s world of mass-customizedofferings and experience-seeking consumers. It will show you how to findmarkets within each individual and thereby fill demand all along the curve.
B. Joseph Pine II, coauthor, "The Experience Economy" and "Infinite Possibility""
"Sobre este título" puede pertenecer a otra edición de este libro.
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