"Sinopsis" puede pertenecer a otra edición de este libro.
--Jim Collins, author of Good to Great
"Essential reading for innovators."
--Kirkus Reviews
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
--Publishers Weekly
"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."--Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma
Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Paperback. Condición: new. Paperback. How can great companies do everything rightidentify real customer needs, deliver excellent innovations, beat their competitors to marketand still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partnerssome visible, some hiddendeliver on their promises, too.Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelins failed run-flat tires to Apples path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781591846291
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