Inside the Minds of Car Dealers: How to Buy Your Next Car without Fear - Tapa blanda

Reseña del editor

Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you're being sold a car you may not even want! Discover in detail the 12 crucial dos and don'ts to car buying from a seasoned insider. This comprehensive, tell-all car buying guide holds nothing back!

reviews

Hanford Sentinel Commentary: You and the Law: Shopping for a new car?

"Now a retired car salesman, Lopez has written "Inside the Minds of Car Dealers," a book which You and the Law absolutely recommends that anyone in the market for a new car reads before stepping onto a dealer's lot."

"We were impressed by his honesty, desire to educate and protect the public, along with a terrific sense of humor, making this not only a practical, money-saving book, but also an entertaining read.

"'Just how practical is the book? Beyond interesting, will it save me money?' you might be thinking.

"One of his tips was responsible for a You and the Law staff member saving close to $4,000 on a new car, while another answered the question, 'Do I trade-in or sell privately?'..."

June 14, 2014 6:30 am
By Dennis Beaver
Hanford Sentinel Commentary: You and the Law: Shopping for a new car?
May 2014: Ray Lopez was recently interviewed by ABC's "20/20" -you can watch it the May 9 segment here.

Congrats to Five Star Publications author Ray Lopez - who gave guidance to car shoppers on ABC World News with Diane Sawyer in the broadcast that aired on 11/16/2011.
Video: Used Car Tactics: Former Salesman Speaks Out
How do you get a car that's safe, yet something for a great deal? USA Today quotes Ray Lopez, Five Star Publications' author of Inside the Minds of Car Dealers as saying "buyers of the priciest luxury cars want to have all that's available. But for more mainstream cars, expensive safety features are a very hard sell." Read the article & Ray's book to shop smarter for your next car.
USA Today
Next time I step onto a dealer's lot, I'm going armed with insider information. Inside the Minds of Car Dealers is a new book written by Ray Lopez, a former car salesman with thirty years of experience in numerous dealerships. Inside the Minds of Car Dealers is, as the title suggests, a 118-page insight into the mind of a car salesman, and contains engagingly-written explanations of what goes on behind the curtain at a car dealer, so to speak. Inside the Minds of Car Dealers offers tips on how to find a good dealer before you even leave the house, explains the head games salesmen play and how they can spot a so-called "auto expert" a mile away-and take him or her for even more money than they will the average consumer.

Reading Inside the Minds of Car Dealers, I saw exactly what was going on when I bought my Miata...and my Saab...and my Escort. This book explained what the dealer was doing in each case-and how I was getting taken for every last cent each time! Lopez' writing style is a bit heavy-handed at times, but the information contained in this volume is vital, valuable stuff that'll make your next car buying experience a great deal less stressful. It's $15.95 well spent.
Christopher Jackson
Elepent Automotive Reviews
What makes someone sell you a clunker? "Inside the minds of Car Dealers: How to Buy Your Next Car without Fear" is a guide for readers who seek a psychological edge in dealing with the shifty con artists who go by the more politically correct title of car dealers. Written by a man who has played the devil, he offers much in the way of trying to decipher the thoughts on both sides of the deal and does well in arming his readers in how to get the best deal they can and avoid the toxic ones. "Inside the Minds of Car Dealers" is a must for anyone considering purchasing a new vehicle in the near future.
Midwest Book Review
Library Bookwatch
December 2009
5 out of 5 stars
A PROFESSIONAL, INFORMATIVE AND USEFUL GUIDE!

In 2003, I walked into a Chevrolet showroom to purchase a new car for my daughter. As I look back now, I remember being there from opening to closing. After signing the contract and going through with the deal, I realized that I wasn't prepared, and I could have saved a lot of money. Since that sale, I've read many books and did some research on how to buy a new car, or used car, and what we should know about trading in your car. In comparison to THE CAR BUYER'S BIBLE, HOW TO BUY A CAR, and BUYING A CAR FOR DUMMIES, I found "INSIDE THE MINDS OF CAR DEALERS" to be the most informative guide on this subject. If you want expert advice on buying a car, then it would be logical to obtain information from someone who spent thirty years as a car salesman, who served an estimated 2,800 customers per year. Ray Lopez worked for many top-notch leading dealerships such as Chrysler, Cadillac, and Nissan.

Through the experience of his thirty year career, knowledge, and expertise, the author can educate the public on how to be a wise car buyer. I highly recommend this book to anyone who is contemplating on buying a car, or trading in your used car. The author provides excellent information that is extremely helpful in purchasing a car, or trading one in. This book is easy to read and understand, many tips are provided on how to obtain the best deal, and many crucial factors are included as to what to do, and what not to do. Did you ever go to a showroom, and buy a car that you didn't want? Were you ever told by a salesman that you can afford to buy their car? Were you ever disrespected, or mistreated by a car salesman? Were you ever lured into a factory discount? Ever gone for a test drive, but told you can't drive it off the lot due to insurance liability? Ray Lopez can answer these questions and many more, while showing you every trick of the trade that can be used against you, through manipulative schemes. The author reveals the biggest secrets in the car buying industry in this unique, professionally written, informative guide. "INSIDE THE MINDS OF CAR DEALERS" is something you may want to read again-and-again, before walking into that showroom as a potential buyer. You will indeed be prepared, and informed on how to become a composed car buyer. Ray Lopez encourages you to do research, includes resources of what to be aware of, and how to detect signs of being taken advantage of.

By Geraldine Ahearn "Author Geri Ahearn"
October 5, 2009
(Phoenix, AZ)
5.0 out of 5 stars
Very Impressive

Amazon Verified Purchase. I bought the book because I wanted to find out the right way to buy a car. I'm going to be ready for a new one in a few months. So I might as well start now on learning all I can about car salesmen. I can't trust them. My goal was to buy one, read it, then buy another, and so on, as long as they had high recommendations and were reasonably priced. I figured I'd spend about $75 on 5 books. By then I could probably learn everything about how they always end up screwing you. And if it cost me $75 but saved me $1000 or more, it would be a worthwhile investment. I saw this book and I liked the title so I thought, why not? I'll take a chance. I'm really glad I did.

Inside The Minds Of Car Dealers has everything you'll ever need to know on how to get a really good deal. There was stuff in it that I never even dreamed of that goes at the dealership. And it's not just with the salesman. It's with the sales manager, the way the showroom is laid out and even the dealership's ads for salesmen! Who would've ever thought to start researching there first? But it does make sense.

This book explains why you never want to go on the lot with an attitude like you know how to deal. I just found out why my friend ended up paying more for his Focus than I did a couple years ago. We bought ours a few days apart. He told them he knew the exact price they paid for the car and he wouldn't pay anything over that. He ended up paying $1378 more than me. And the reason is in this book. Too bad for him the book wasn't available back then.

There's so much great information in it and it's so easy to read too. None of the sales lingo. Just plain English. And it uncovers even more than you'd ever expect. I'm going to read it a few more times before I get my new car. And I recommend to everyone to buy Inside The Minds Of Car Dealers. It will save you money and a lot of time. And like the title says, you can Buy Your Next Car Without Fear.

By Radio Guy
November 14, 2009
(Los Angeles)
How to Buy a Car Online
This article uses Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear as a resource.
Reformed "bloodsucking auto salesman" tells all

If you ask Ray Lopez, he thinks most car salesmen are sleaze balls who use every underhanded tactic and psychological ploy necessary to close the sale and squeeze every last dime out of your pocket. And, hey, as the old saying goes: "Takes one to know one."

While Ray Lopez has a lot to say about the folks who sell wheels (and its mostly scathing stuff), it's worth noting that Lopez speaks from a position of authority: he sold cars for 30 years and describes himself as a former "swift-talking bloodsucking auto salesman." These days, Lopez is trying his hand as author. His first tell-all book: Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear.

Lopez says he used to see 240 potential car buyers per month (or 2,800 customers per year.) Since the average person buys a new car about once every five years, Lopez was able to hone his craftiness 14,000 times by the time the average person showed up on the lot.

With such experience under his belt, Lopez says he knew how to overcome objections and how to get the most money from every would-be buyer that walked into the dealership. And that's exactly what he did - "no matter what the cost," he says - for the first 18 years of his career. But one day, Lopez did something completely out of character: he actually cut somebody a fair deal. That act of fairness eventually led Lopez to "take a U-turn in life." Translation: Lopez went on to spend the latter part of his career working only for reputable, honest dealerships that trained him to treat every customer like a family member.

These days, Lopez says he's dedicating himself to educating consumers on how to be informed car buyers.

Inside the Minds of Car Dealers describes in detail the “12 crucial dos and don’ts” inherent to buying a car; why a consumer will “always lose” if he shops one dealer against the other; and why you should never mention your Internet-gleaned research.

And ever the salesman, Lopez notes: “Collectively, car dealerships are Wile E. Coyote – and Inside the Minds of Car Dealers is the anvil about to fall on them.”

By David Menzies
November 04, 2009
MSN Autos
How To Buy A New Car For The Best Price Possible

We spend a great deal of time here waxing rhapsodic about the unbridled joys of piloting exciting cars. Of course the dirty little secret, the thing that generally goes unsaid in this genre, is your path to getting from reading about them here to actually sharing the experiences yourself, pretty much always runs through a car dealership.

And while all dealers are most assuredly not stereotypical blood sucking leeches, out to separate you from as much of your net worth as possible for the privilege of clipping apexes in the sports car you so passionately desire, the fact remains there are enough of them out there for the threat to be taken seriously. In some shops, the management's mentality is still stuck in the days of horse trading. That said, it’s always good to get as much insight as you can into the store you’re about to do business with.

And that’s where the value of Ray Lopez’s book, Inside The Minds of Car Dealers resides. I'm often asked to review books of this nature and while all of them pretty much offer the same advice, there are insights in Lopez's book that we've seen no other writer offer. And frankly, from our personal experience, what Lopez outlines in the book is for real. At times some of his advice does sounds a bit counter-intuitive, however, on balance Lopez does offer useful advice.

If you’re moved enough by our descriptions of cars to go out and purchase one, do yourself a service and read Lopez’s book first.

Lyndon Conrad Bell
November 06, 2009
OnWheelsInc.com

Nota de la solapa

Don’t buy a car before reading this book! Ever gone for a test drive and been told the salesperson must drive the car off the lot due to insurance liability reasons? It’s B.S.! The truth is dealerships use this trick for one reason only: to whet your desire to drive the car.Ever been lured by a manufacturer’s rebate or factory discount, which allows you to purchase a “better” car for a “better” price? It’s B.S.! Manufactures use anything to disguise the fact that certain models aren't selling well––or at all. The higher the rebate, the slower it's selling.Ever been convinced to trade in your car when you’re upside-down on it because doing so will solve your payment problem and put you in new car? It’s B.S.! You can’t afford a new car if you have to trade it in to make the deal. You'll be paying much more than the new car is worth. In order to get you out from under your old car, dealers raise the cost of the new car by the amount you are upside down. It’s illegal for a dealer to show negative equity on a contract! Before buying another car, let Ray Lopez, a former “swift talking, blood-sucking salesperson,” give you a look under the hood of dealerships to show you every trick that will be used against you!