A complete lifestyle book, encompassing fashion, interiors, and gardens
Attention, design and style mavens! There’s a lot more to America than just the east and west coasts. Today, innovative American design—in clothing, home decor, even gardening—is emerging from the Midwest. So lay your bicoastal biases aside, and let Amy Butler show you what’s happening in the heartland.
Helping her fans jumpstart their own creative spark is Butler’s fashion credo, and her approach has won her a huge following. Her “Mid Mod” philosophy—neither homespun nor haute couture—is as up to the minute as it is firmly rooted in Midwest tradition. Emphasizing simplicity and integrity of craft, Butler is passionate about recycling materials, reinventing vintage looks, and taking joy in the homemade. Her approach—drawing its inspiration from the natural world and the lives of real people—is organic in every sense of the word.
Amy Butler’s Midwest Modern brings the many aspects of its author’s vision into focus, from re-imagining the home as a retreat for relaxation and dreaming, to picturing the body as a canvas for creating one’s personal style, to looking to nature as a “sketchbook” for design ideas. Vibrantly illustrated, the book underscores design’s practical side, with information on budgeting money and time, a shopping resources list, and “how-to” projects in every chapter.
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AMY BUTLER designs fabrics, home accessories, fashion projects, sewing patterns, and stationery goods, which she distributes globally from her studio in Granville, Ohio. She also designs fabrics for licensed manufacturers in the U.S., U.K., and Japan. Butler is the author of two previous books and has contributed lifestyle and decor stories to Country Living magazine since 1998.
Designer, writer, and photographer DAVID BUTLER (yes, Amy’s husband) works alongside Amy in their Art of the Midwest studio. In addition to shooting Amy’s web and promotional materials, he has shot for editorial and fashion retail clients including Country Living magazine and Timberland boots.
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