Design Literacy: Understanding Graphic Design

3,86 valoración promedio
( 235 valoraciones por Goodreads )
 
9781581153569: Design Literacy: Understanding Graphic Design

This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.·0 Full of new stories about the graphic icons and idols of today's design culture · This replaces 1-880559-76-5 which has sold nearly 20,000 copies

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

Review:

A trio of books recently published by Allworth Press offer a compact self-study course on the practice and appreciation of graphic design. The books . . . are intended as an alternative to the diet of eye candy that sustains many graphic designers. Of the three, only Design Literacy is illustrated, and that only sparingly, with black-and-white thumbnails. The message? Look with your brain first -- Metropolis, April, 1998

Each lesson could act as the starting point of a rousing argument or lengthy conversation. . . . Any modestly-priced paperback that can cover so much ground is welcome in the library. The reader may not always agree with the views of the authors, or with the histories they construct, but will come away feeling, indeed, very literate -- Communication Arts, March/April, 1998

Highly readable and informative, usually focusing on one object and providing some interesting insights into the object's creation and impact. Students of graphic design history will find appealing analysis and critical points of view to consider. Design Literacy will appeal to both the general reader, whose curiosity may be piqued by recognizing some of our most famous icons, and professionals/practitioners, whose knowledge and sensitivity to design may be heightened by these thoughtful essays -- Choice, March, 1998

Highly recommended. . . . In the past several decades various authors have objected to approaches to graphic design history that focus on individual masters, movements, and styles; that analyze the structural attributes of a work . . . or that feature highbrow examples while leaving out simpler, more popular works. This volume, which is one of the more inventive and thought-provoking books on design history in recent years, offers a plausible alternative: It consists of 93 "object lessons" in the form of engaging short essays about a wide variety of graphic icons, from the late 19th century to the present, ranging from the ubiquitous (shooting targets, the swastika, Joe Camel) to the esoteric (Emigre magazine, the Cranbrook posters, or April Grelman's self-portrait). Organized somewhat chronologically but in eight thematic categories (Persuasion, Media, Language, Identity, Information, Iconography, Style, and Commerce), the essays form readable "stories" about the objects, the designers' thought processes, and the social and political circumstances from which they emerged -- Ballast Quarterly Review, Autumn 1997

In their new book, Design Literacy, Steven Heller and Karen Pomeroy write that the whiff of Charles Manson makes the letters "kissing cousins of the swastika tattoo carved into Manson's forehead or the words helter-skelter that were drawn in blood on the walls of Sharon Tate's home" -- New York Times, January 8, 1998

Its great virtue is that it offers a lot of information and raises many provocative issues while avoiding the windy theoretical jargon that sometimes passes for serious thought in the field. . . . Nobody has been more successful than Steven Heller in reminding us that graphic design has a history and that it raises issues worth talking about. . . .

The implicit argument of Design Literacy is that even imagemakers have to slow down occasionally to think non-visually about what they do. Graphic design has a past, and designers' actions have consequences. It's an important cultural activity, and those who practice it need standards that go beyond communicative brute force -- Print, April, 1998

Readers come to understand what elements must coalesce to make certain ads, posters, packages, logos, and book covers take on a life of their own. The book delves into the origins of the swastika, what principles are key to effective propaganda, and what made Joe Camel so controversial -- Signs of the Times, July 1998

Steven Heller and Karen Pomeroy's Design Literacy is a winner: a guide to graphic design which presents over ninety object lessons examining the contexts in which works have made contributions to the field of graphic design. Design stories provide plenty of insights on how design works and how the field has been transformed by creative individuals -- The Bookwatch, November, 1997

This book intends to fill in some blanks and at the same time give an eclectic overview of the way graphic designs from the earliest decades of this century to well into the 1990s have become essential and influential images of not just graphic design culture, but of our culture at large. . . .

What is refreshing in Heller's book is his reverence for the lesser-known gods of graphic design history . . . [and the] wealth of case histories. Heller is at his best in concise stories such as these: funny, to-the-point, and erudite. . . . An interesting introduction to a design connoisseur's tastes -- Eye, March, 1998

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

HELLER, STEVEN
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New. Nº de ref. de la librería 1581153562

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,13
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,98
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Heller, Steven
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2004. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9781581153569

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,83
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Heller, Steven
Editorial: Allworth Press
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos PAPERBACK Cantidad: > 20
Librería
Mediaoutlet12345
(Springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Allworth Press. PAPERBACK. Estado de conservación: New. 1581153562 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2132642339

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Heller, Steven
Editorial: Allworth Press (2004)
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Paperback Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Allworth Press, 2004. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería 1581153562

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,70
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Heller, Steven
Editorial: Allworth Press
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos PAPERBACK Cantidad: 1
Librería
BookShop4U
(PHILADELPHIA, PA, Estados Unidos de America)
Valoración
[?]

Descripción Allworth Press. PAPERBACK. Estado de conservación: New. 1581153562. Nº de ref. de la librería Z1581153562ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,23
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Heller, Steven
Editorial: Allworth Press
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos PAPERBACK Cantidad: 1
Librería
Vital Products COM LLC
(Southampton, PA, Estados Unidos de America)
Valoración
[?]

Descripción Allworth Press. PAPERBACK. Estado de conservación: New. 1581153562. Nº de ref. de la librería Z1581153562ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,23
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Heller, Steven
Editorial: Allworth Press
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos PAPERBACK Cantidad: 1
Librería
Bookhouse COM LLC
(Philadelphia, PA, Estados Unidos de America)
Valoración
[?]

Descripción Allworth Press. PAPERBACK. Estado de conservación: New. 1581153562. Nº de ref. de la librería Z1581153562ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,23
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Steven Heller
Editorial: Allworth Press,U.S., United States (2004)
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Allworth Press,U.S., United States, 2004. Paperback. Estado de conservación: New. 2nd ed.. Language: English . Brand New Book. This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today s global design community and fans.-0 Full of new stories about the graphic icons and idols of today s design culture - This replaces 1-880559-76-5 which has sold nearly 20,000 copies Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Nº de ref. de la librería AAC9781581153569

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,60
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Steven Heller
Editorial: Allworth Press,U.S., United States (2004)
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Allworth Press,U.S., United States, 2004. Paperback. Estado de conservación: New. 2nd ed.. Language: English . Brand New Book. This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today s global design community and fans.-0 Full of new stories about the graphic icons and idols of today s design culture - This replaces 1-880559-76-5 which has sold nearly 20,000 copies Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Nº de ref. de la librería AAC9781581153569

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,65
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Steven Heller
Editorial: Allworth Press,U.S., United States (2004)
ISBN 10: 1581153562 ISBN 13: 9781581153569
Nuevos Paperback Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Allworth Press,U.S., United States, 2004. Paperback. Estado de conservación: New. 2nd ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today s global design community and fans.-0 Full of new stories about the graphic icons and idols of today s design culture - This replaces 1-880559-76-5 which has sold nearly 20,000 copies Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Nº de ref. de la librería BZE9781581153569

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,94
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda