Judo Strategy: Turning Your Competitors' Strength to Your Advantage

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9781578512539: Judo Strategy: Turning Your Competitors' Strength to Your Advantage

A century-old strategy holds the secret to toppling corporate giants. 'In a world where advantage increasingly depends upon movement rather than position, "Judo Strategy" drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don't enter the market without this book' - John Hagel, Author, "Net Gain and Net Worth", and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of "Judo Strategy". Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, "Judo Strategy" introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals' attacks. And finally, by exploiting leverage, managers can transform their competitors' strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of "sumo strategy" - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, "Judo Strategy" does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings.

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Review:

Judo, often translated as "the way of gentleness," is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem--at least on the surface--to be more powerful. In Judo Strategy, David B. Yoffie, a professor of International Business Administration at Harvard Business School, and Mary Kwak, a Harvard research associate, turn these principles around for a corporate audience, showing how they can also be used to help companies battle bigger and stronger competitors. The metaphor has been used before in business and economic examples, the authors concede, "yet no one, to our knowledge, had tried to use judo as the basis for a systematic way of thinking about strategy." In the pages that follow, they begin by delving into the three primary tenets of the discipline (movement, balance, and leverage), and show specifically how each could be applied in business. They then explore the way three prominent New Economy companies (Palm Computing, RealNetworks, and CNET Networks) have successfully put the strategy into practice. Finally, they offer insight into fending off others who employ the judo strategy. In all, an original and practical management approach. --Howard Rothman

From the Back Cover:

"Yoffie and Kwak convincingly portray the rough-and-tumble world of competitive markets as a coherent, judo-like struggle for dominance. They chronicle numerous success stories and failures in the new and old economy. This book is a must-read for executives searching for a strategic path to victory and for those who want to hold on to what they already have."
-Joel Klein, Chairman and CEO, Bertelsmann, Inc.

"An intriguing analogy and a fun read."
-Andrew S. Grove, Chairman, Intel Corp.

"Judo Strategy will be the new handbook for managers in many industries. The message is clear and powerful: Smart managers need to learn how to pick battles they can win and avoid head-to-head confrontations they are likely to lose. Yoffie and Kwak show how to do this with a wealth of examples that are simply amazing."
-Michael A. Cusumano, Professor and Chairman, MIT Sloan Management Review, and Coauthor, Microsoft Secrets

"Yoffie and Kwak develop the judo metaphor for business strategy in an effective and easy-to-read manner. This book is essential reading for beginners competing against formidably entrenched organizations and for established companies vulnerable to attack. Readers quickly learn how judo strategy, including the principles of movement, balance, and leverage, and judo economics can lead an entrant to a significant market position. Anyone wanting to be the bullfighter rather than the bull will love this book."
-George M.C. Fisher, former Chairman and CEO, Kodak and Motorola

"Judo Strategy describes, in an insightful and entertaining way, how to compete against established competitors. All entrepreneurs and venture capitalists can learn invaluable lessons about how their start-up can turn the natural advantages of a big company against the company itself."
-Russ Siegelman, General Partner, Kleiner Perkins Caulfield & Byers

"For those who want to understand business strategy in the Internet Age, this book is a must-read. For those who need to compete in the New Economy, this book is a godsend. For those who enjoy great metaphors, deep analysis, and terrific stories, this book is a treat."
-Reed Hundt, Former Chairman of the Federal Communications Commission, and Author, You Say You Want A Revolution: A Story of Information Age Politics

"In a world where advantage increasingly depends upon movement rather than position, Judo Strategy drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don't enter the market without this book."
John Hagel, Author, Net Gain and Net Worth, and Chief Strategy Officer, 12 Entrepreneuring, Inc.

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Descripción Harvard Business Review Press, United States, 2001. Hardback. Estado de conservación: New. Language: English . Brand New Book. A century-old strategy holds the secret to toppling corporate giants. In a world where advantage increasingly depends upon movement rather than position, Judo Strategy drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don t enter the market without this book - John Hagel, Author, Net Gain and Net Worth , and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you re a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents size and power to bring them down. This is the message at the heart of Judo Strategy . Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, Judo Strategy introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals attacks. And finally, by exploiting leverage, managers can transform their competitors strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of sumo strategy - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, Judo Strategy does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings. Nº de ref. de la librería AAS9781578512539

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Descripción Harvard Business Review Press, United States, 2001. Hardback. Estado de conservación: New. Language: English . Brand New Book. A century-old strategy holds the secret to toppling corporate giants. In a world where advantage increasingly depends upon movement rather than position, Judo Strategy drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don t enter the market without this book - John Hagel, Author, Net Gain and Net Worth , and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you re a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents size and power to bring them down. This is the message at the heart of Judo Strategy . Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, Judo Strategy introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals attacks. And finally, by exploiting leverage, managers can transform their competitors strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of sumo strategy - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, Judo Strategy does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings. Nº de ref. de la librería AAS9781578512539

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Descripción Harvard Business Review Press, United States, 2001. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A century-old strategy holds the secret to toppling corporate giants. In a world where advantage increasingly depends upon movement rather than position, Judo Strategy drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don t enter the market without this book - John Hagel, Author, Net Gain and Net Worth , and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you re a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents size and power to bring them down. This is the message at the heart of Judo Strategy .Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, Judo Strategy introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals attacks. And finally, by exploiting leverage, managers can transform their competitors strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of sumo strategy - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, Judo Strategy does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings. Nº de ref. de la librería BTE9781578512539

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Descripción Harvard Business Review Press. Hardcover. Estado de conservación: New. 1578512530 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed!. Nº de ref. de la librería OTF-S-9781578512539

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