L.L. Bean: The Making of an American Icon

3,72 valoración promedio
( 137 valoraciones por Goodreads )
 
9781578511839: L.L. Bean: The Making of an American Icon

Looks at the history of the successful mail-order company, the challenges it faces, and its evolution since its start in 1912.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

“L.L.Bean is much more than a folksy, friendly, direct-mail retailer. It is an extraordinary corporate success story, with powerful lessons for managers about strategic positioning, marketing and brand, organizational culture and values, and the challenges of explosive growth. As the leader of L.L.Bean for over thirty years, Leon Gorman guided and shaped the company as it rose to prominence, and he tells the story with simplicity, charm, and grace. It is a compelling saga.”

— David A. Garvin, C. Roland Christensen Professor of Business Administration, Harvard Business School

“An incredible story about an outdoor industry icon, L.L.Bean, that became — under the guidance of Leon Gorman — a national treasure. L. L. would be proud to know his grandson, Leon, is still enabling millions of people to enjoy the great outdoors in comfort.”

— Jim Whittaker, first American to climb Mt. Everest and former President and CEO of REI

“This book tells a compelling business story about the challenges and milestones along the way to building a venerable American company. Yet it is more than the usual business book. Leon Gorman tells this story with his characteristic charm, wit, and self-effacing humor, making it a delightful read for any audience. I enjoyed it immensely!”

— Senator George J. Mitchell

“The story of L.L.Bean teaches us the value of tradition, artfully combined with a clear strategic vision and purpose and an unwavering respect for every stakeholder. These lessons are enduring — just like the company. L.L.Bean is one of a kind and so is this book.”

— Elaine Rosen, former President, Unum Life Insurance Company of America

“Thanks to Leon's clear voice and strong writing, the story of L.L.Bean and Leon's own remarkable role in the firm are told well and interestingly. I give my former student an A+.”

— Roy Greason, President Emeritus, Bowdoin College

About the Author:

Leon Gorman is current Chairman and former longtime CEO of L.L. Bean, Inc., and grandson of the company’s founder, L.L. Bean.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Gorman, Leon
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Hardcover Cantidad: 2
Librería
Big Hearted Books
(Canton, MA, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. Brand new, may have publishers remainder mark. Nº de ref. de la librería 34FCXJ000Z5S_ns

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,59
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Gorman, Leon
Editorial: Harvard Business Review Press (2006)
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
Sequitur Books
(Boonsboro, MD, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press, 2006. Hardcover. Estado de conservación: New. Hardcover and dust jacket. Good binding and cover. Clean, unmarked pages. Nº de ref. de la librería 1710090070

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,31
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Leon Gorman
Editorial: Harvard Business School Press (2006)
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
Poverty Hill Books
(Mt. Prospect, IL, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business School Press, 2006. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Remainder Mark, MH338-1108Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 0811160151

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Gorman, Leon
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New. Nº de ref. de la librería 1578511836

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,04
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Gorman, Leon
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2006. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9781578511839

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Gorman, Leon
Editorial: Harvard Business Review Press
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: > 20
Librería
Mediaoutlet12345
(Springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press. Hardcover. Estado de conservación: New. 1578511836 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI685920

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,76
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Gorman, Leon
Editorial: Harvard Business Review Press (2006)
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press, 2006. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería 1578511836

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,71
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Gorman, Leon
Editorial: Harvard Business Review Press
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
Booklot COM LLC
(Philadelphia, PA, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press. Hardcover. Estado de conservación: New. 1578511836. Nº de ref. de la librería Z1578511836ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,50
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Leon Gorman
Editorial: Harvard Business Review Press, United States (2006)
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Harvard Business Review Press, United States, 2006. Hardback. Estado de conservación: New. Language: English . Brand New Book. L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L. bean legacy - during the best and worst of times. Nº de ref. de la librería AAC9781578511839

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Leon Gorman
Editorial: Harvard Business Review Press, United States (2006)
ISBN 10: 1578511836 ISBN 13: 9781578511839
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Harvard Business Review Press, United States, 2006. Hardback. Estado de conservación: New. Language: English . Brand New Book. L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L. bean legacy - during the best and worst of times. Nº de ref. de la librería AAC9781578511839

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,89
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda