The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes)

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9781575860527: The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes)

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.

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Book Description:

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.

From the Back Cover:

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.

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1.

Byron Reeves; Clifford Nass
Editorial: The Center for the Study of Language and Information Publications (1996)
ISBN 10: 157586052X ISBN 13: 9781575860527
Nuevos Tapa dura Primera edición Cantidad: 1
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Irish Booksellers
(Rumford, ME, Estados Unidos de America)
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Descripción The Center for the Study of Language and Information Publications, 1996. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M157586052X

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Reeves, Byron, Nass, Clifford
Editorial: The Center for the Study of La (1996)
ISBN 10: 157586052X ISBN 13: 9781575860527
Nuevos Tapa dura Cantidad: 2
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Descripción The Center for the Study of La, 1996. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P11157586052X

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3.

Reeves, Byron; Nass, Clifford
Editorial: The Center for the Study of Language and Information Publications
ISBN 10: 157586052X ISBN 13: 9781575860527
Nuevos Tapa dura Cantidad: 1
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Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
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Descripción The Center for the Study of Language and Information Publications. Hardcover. Estado de conservación: New. 157586052X New Condition. Nº de ref. de la librería NEW7.0920132

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