The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (Center for the Study of Language and Information Publication Lecture Notes)

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9781575860527: The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (Center for the Study of Language and Information Publication Lecture Notes)
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In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.

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"If [Byron and Nass'] results as reported in this startling and well-written book are confirmed by further research, the conclusions have profound implications for anyone who designs or uses computer software or communication media. At long last, social scientists are applying the methods of systematic observation and testing to some of the most troubling questions of the modern era, questions about the kind of people we've become, now that we've created machines that mimic our thoughts and behavior." Howard Rheingold, author of Virtual Community

Reseña del editor:

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.

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Byron Reeves; Clifford Nass
Publicado por The Center for the Study of Language and Information Publications (1996)
ISBN 10: 157586052X ISBN 13: 9781575860527
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Descripción The Center for the Study of Language and Information Publications, 1996. Hardcover. Condición: New. book. Nº de ref. del artículo: M157586052X

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Reeves, Byron, Nass, Clifford
Publicado por The Center for the Study of La (1996)
ISBN 10: 157586052X ISBN 13: 9781575860527
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Descripción The Center for the Study of La, 1996. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P11157586052X

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Reeves, Byron; Nass, Clifford
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ISBN 10: 157586052X ISBN 13: 9781575860527
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Descripción The Center for the Study of Language and Information Publications. Hardcover. Condición: New. 157586052X New Condition. Nº de ref. del artículo: NEW7.0920132

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