Retailing in the Twenty-first Century

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9781563677052: Retailing in the Twenty-first Century
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Book by Jay Diamond Sheri Litt

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Reseña del editor:

This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Zappos.com, Target Corporation, and Simon Property Group -- "In The News" articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Biografía del autor:

Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.

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Jay Diamond; Sheri Litt
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ISBN 10: 1563677059 ISBN 13: 9781563677052
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Jay Diamond, Sheri Litt
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Descripción Fairchild Pubns, 2009. Hardcover. Condición: New. 2. Nº de ref. del artículo: DADAX1563677059

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Jay Diamond, Sheri Litt
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Nº de ref. del artículo: AAS9781563677052

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Jay Diamond, Sheri Litt
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Nº de ref. del artículo: AAS9781563677052

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Jay Diamond, Sheri Litt
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condición: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Nº de ref. del artículo: BTE9781563677052

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Descripción 2009. Hardcover. Condición: New. 2nd. Hardcover. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 479 pages. 1.837. Nº de ref. del artículo: 9781563677052

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