Google Analytics Demystified (4th Edition) - Tapa blanda

Mokalis, Alexa L.; Davis, Joel J.

 
9781545486917: Google Analytics Demystified (4th Edition)
Tapa blanda
ISBN 10: 1545486913 ISBN 13: 9781545486917
Editorial: CreateSpace Independent Publishing Platform, 2018

Sinopsis

This book is now out of date as Google Analytics is transitioning to GA4.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
CreateSpace Independent Publishing Platform
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1545486913
ISBN 13 
9781545486917
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
773
Contacto del fabricante
no disponible
Persona responsable
no disponible