The E-Commerce Book: About a Channel that became an Industry

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9781536937800: The E-Commerce Book: About a Channel that became an Industry

This book is designed for people who want to understand e-commerce – and by “understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don’t read this hoping to learn “how to master online marketing”. From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we’ll share what we’ve learned. Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries.

  • The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China.
  • Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more...
  • Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed.
  • Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector?
  • Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann.
  • Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM.
Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

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From the Author:

This book is partly a development of my popular blog kassenzone.de and a manifesto for my current focus, Spryker Systems, an enterprise software company based in Berlin.

About the Author:

Alexander Graf is a well-known German e-commerce entrepreneur. He was senior advisor for the Otto Group Board and went on to set up his own e-commerce businesses. In his role as an advisor to leading European companies, he regularly works on state-of-the-art digital projects and operational challenges in management decision making. This book is partly a development of his popular blog kassenzone.de and a manifesto for his current focus, Spryker Systems, an enterprise software company based in Berlin.

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Alexander Graf
Editorial: CreateSpace Independent Publishing Platform
ISBN 10: 1536937800 ISBN 13: 9781536937800
Nuevos Paperback Cantidad: 1
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Revaluation Books
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Descripción CreateSpace Independent Publishing Platform. Paperback. Estado de conservación: Brand New. This item is printed on demand. Nº de ref. de la librería zk1536937800

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