To make meaningful contributions and to drive innovation, designers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for Designers is a guide to this new, evidence-based creative process. This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion of what design is, and what it can be in the 21st century.
In this fresh, newly updated third edition you will find:
- Updated content with reflections by leading industry experts and researchers.
- New, cutting-edge content on quantitative research, user experience research, corporate identity design
- A brand new set of expert interviews by high profile designers and design leaders
- A seminal essay by the legendary industrial designer Dieter Rams, whose design philosophy continues to inspire the design world.
- Even more real-world cases.
Incorporating interviews with design experts from across the globe, Research for Designers is an essential guide for anyone practicing design, or doing research in design, engaging in design studies, or looking to develop their research skills.
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By combining design-led innovation and strategic foresight with agile and lean management principles, Prof. Gjoko Muratovski helps organisations become human-centric, more efficient, and future-proofed. Prof. Muratovski has more than 25 years of experience working and collaborating with Fortune 500 companies, universities, and governments from around the world, including the U.S. Federal Government, Australian State Governments, NASA, International Space Station (ISS), World Health Organization, UNESCO, Greenpeace, TATA, Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook.
Prof. Muratovski is the Provost and Chief Academic Officer of the AIAT | Australian Institute of Advanced Technologies (Australia), an Innovation Consultant at Stanford University (USA), and Project Partner with the BMW Group + QUT Design Academy (Australia). He also holds a range of other academic appointments, including Adjunct Professor at SWPS University of Social Sciences & Humanities (Poland), Adjunct Professor at Queensland University of Technology (Australia), Adjunct Professor at Anant National University (India), and Visiting Professor at University of Zagreb (Croatia).
Prior to these, he was Industry Professor at Deakin University (Australia), Visiting Professor at the Copenhagen Business School (Denmark), Guest Professor at Tongji University (China), Visiting Professor at Accademia Italiana (Italy), Scholar-in-Residence at the Frank Lloyd Wright’s Fallingwater Institute (USA), and Endowed Chair and Director: Ullman School of Design at the University of Cincinnati (USA). Some of the other high profile roles that he has held include Director of the Victorian Government program Digital Futures (Australia), Scientific Expert for the Ministry of Education, University, and Research (Italy), High-End Foreign Expert with the State Administration (China), Technical Expert with the Dumfries & Galloway Council (Scotland), Advisor to the Auckland Council (New Zealand), Advisor to the Office of the Prime Minister (Macedonia), Advisor to the Ministry of Economy and Industry (Israel), and an Advisor to the White House Presidential Innovation Fellows Program (USA).
Prof. Muratovski has also been an invited member of thought leading organisations such as the Yale Higher Education Leadership Summit (USA), Oxford Digital Leaders Network (UK), Oxford University Society (Australia), Forbes Councils (USA), and the Future of Learning (India). He is an Ambassador for the Good Design Awards (Australia), Fellow of the Designers Institute (New Zealand), and Fellow of the Design Research Society (UK). He holds a PhD in Design Research and Corporate Communication Strategies.
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Paperback. Condición: new. Paperback. Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world and define strategies, rather than just implement them, they need to learn how to understand and solve complex, intricate, and often unexpected problems. Research for Designers is a guide to this new, evidence-based creative process. Gjoko Muratovski is a university executive, award winning designer, and innovation consultant working with leading organizations, Fortune 500 companies, and governments from around the world. He holds a PhD in Design Research and is also a Fellow of the Design Research Society.Taking a step-by-step approach through the basics of research, and highlighting the importance of data, the third edition of Research for Designers includes: - A new chapter on discourse and narrative methods - New coverage of coding and thematic analysis- An augmented section on research ethics, with a decolonising research approach - Even more real-world cases - New suggested further reading and exercises at the end of each chapter.Incorporating interviews with design experts from across the globe, Research for Designers is an essential guide for anyone doing research in Design Studies or looking to develop their design research skills. Research for Designers is an essential guide for anyone doing research in Design Studies or looking to develop their design research skills. Incorporating interviews with design experts from across the globe, this book explains how to design for the real world by learning how to understand and solve complex, intricate, and often unexpected problems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781529669992
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