The New Rules of Marketing & PR 4th Edition: How to Use Social Media, Online Video, Mobile Applications...to Reach Buyers Directly

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9781520019499: The New Rules of Marketing & PR 4th Edition: How to Use Social Media, Online Video, Mobile Applications...to Reach Buyers Directly

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers.

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From the Back Cover:

Market to win with the fourth edition of this modern-day business classic!

The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition, author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"
Robert Scoble, coauthor of Naked Conversations, Scobleizer.com

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)

About the Author:

David Meerman Scott is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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David Meerman Scott
Editorial: Gildan Media on Dreamscape Audio, United States (2016)
ISBN 10: 1520019491 ISBN 13: 9781520019499
Nuevos Cantidad: 1
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Descripción Gildan Media on Dreamscape Audio, United States, 2016. CD-Audio. Estado de conservación: New. Unabridged. Language: English . Brand New. The New Rules of Marketing PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers. Nº de ref. de la librería AAC9781520019499

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David Meerman Scott
Editorial: Gildan Media on Dreamscape Audio, United States (2016)
ISBN 10: 1520019491 ISBN 13: 9781520019499
Nuevos Cantidad: 1
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Descripción Gildan Media on Dreamscape Audio, United States, 2016. CD-Audio. Estado de conservación: New. Unabridged. Language: English . Brand New. The New Rules of Marketing PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers. Nº de ref. de la librería AAC9781520019499

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Descripción MP3 CD. Estado de conservación: New. MP3 CD. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.045. Nº de ref. de la librería 9781520019499

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David Meerman Scott
Editorial: Gildan Media on Dreamscape Audio 2016-04-26 (2016)
ISBN 10: 1520019491 ISBN 13: 9781520019499
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Descripción Gildan Media on Dreamscape Audio 2016-04-26, 2016. Estado de conservación: New. Nº de ref. de la librería 9781520019499

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Scott, David Meerman/ Pratt, Sean (Narrator)
Editorial: Gildan Media on Dreamscape Audio (2016)
ISBN 10: 1520019491 ISBN 13: 9781520019499
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Descripción Gildan Media on Dreamscape Audio, 2016. Compact Disc. Estado de conservación: Brand New. 4th mp3 una edition. 5.04x6.04x1.13 inches. In Stock. Nº de ref. de la librería x-1520019491

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