Digital Strategy: A Guide to Digital Business Transformation

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9781519331243: Digital Strategy: A Guide to Digital Business Transformation

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment.

This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter.

If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption.

This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate.

Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

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About the Author:

Alexander Rauser has a strong fifteen-year creative, digital media, and technology background spanning online and offline channels. Working with companies ranging from multinationals to small businesses as they implement strategic digital solutions, he has redesigned a large number of enterprise systems from user experience and technical perspectives.

After working for several creative agencies in Germany and leading the design and digital operations for a German record label, Rauser ventured to the UAE in 2005 to build his international client portfolio.

In 2010, he founded the strategic digital agency Prototype Interactive. And with his expertise and immense knowledge of the digital industry, Rauser has positioned Prototype as a leading interactive agency specializing in digital strategies for medium-to-large enterprises.

Today, Prototype involves a group of professionals focused on thought leadership, innovation, and exacting tactical execution in the digital media environment.

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Alexander Rauser
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ISBN 10: 151933124X ISBN 13: 9781519331243
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Descripción Createspace Independent Publishing Platform, United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation. Nº de ref. de la librería APC9781519331243

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Descripción Createspace Independent Publishing Platform, United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation. Nº de ref. de la librería APC9781519331243

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Descripción CreateSpace Independent Publishing Platform. Paperback. Estado de conservación: New. This item is printed on demand. Paperback. 174 pages. Dimensions: 8.0in. x 5.0in. x 0.4in.Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in todays fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If youre in business today, you probably use digital technology to run your day-to-day operations. But if you dont have a digital strategy, youre at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation. This item ships from La Vergne,TN. Paperback. Nº de ref. de la librería 9781519331243

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Descripción Createspace Independent Publishing Platform, 2016. Paperback. Estado de conservación: Brand New. 174 pages. 8.00x5.00x0.40 inches. In Stock. Nº de ref. de la librería __151933124X

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