Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition

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9781511384384: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
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A revised and updated edition of the bestselling "no-nonsense guide to beating the competition." (Publisher's Weekly<)/p>

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations.

A new edition of the bestselling title from the author of Indispensable andWork Like You're Showing Off.

Today's struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed.Becoming a Category of One gives you the blueprint for building your own extraordinary business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780470496350: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Edición Destacada

ISBN 10:  0470496355 ISBN 13:  9780470496350
Editorial: John Wiley and Sons Ltd, 2009
Tapa blanda

9780471274049: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

John W..., 2003
Tapa dura

9780471768074: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

John W..., 2006
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Descripción Audible Studios on Brilliance, 2016. CD-Audio. Condición: New. Unabridged, Revised, Updated. Language: English . Brand New. A revised and updated edition of the bestselling no-nonsense guide to beating the competition. (Publisher s Weekly) Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you ll find here apply to any business. This Second Edition includes a new chapter on tie breakers, updated examples of today s category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today s market conditions and new innovations. A new edition of the bestselling title from the author of Indispensable and Work Like You re Showing Off. Today s struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you ll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business. Nº de ref. del artículo: BRI9781511384384

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