Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition

3,76 valoración promedio
( 144 valoraciones por Goodreads )
 
9781511384384: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition." (Publisher's Weekly)

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations.

A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off.

Today's struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

Renowned consultant Joe Calloway has made a career out of helping businesses create competitive advantage through unsurpassed customer service. He knows from experience what separates ordinary companies from companies that dominate the competition. In Becoming a Category of One, he shares the proven business lessons he learned by watching great companies get ahead of the pack and stay there.

Ordinary companies compete in their categories, or even lead them. Extraordinary companies create their own categories by doing what no one else does–in effect, becoming a Category of One. Here’s how they do it: they get to know the customer better than anyone else in the business and connect with that customer better than anyone else can. They transcend commodity by offering more than just a product. They defy comparison by doing what their competitors can’t or won’t do.

Becoming a Category of One shows you how these companies do what they do so well, and gives you the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of Category of One companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop.

Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. With his guidance, you’ll learn what makes some of the best companies on earth so successful–and then learn to apply their winning strategies to your own business. You’ll learn what makes Tractor Supply Company different from any other retail chain and why LensCrafters is the only household name in eyeglasses.

If your company is treading water or losing customers, you have a difficult choice to make. You can hold on to the ideas and techniques that got you this far and hope they work again, or you can find a new way to give customers what they can’t get anywhere else. If innovation frightens you, then put this book down now. If you’re ready to take your business to a new level, then read on . . .

From the Back Cover:

Praise for becoming a category of one

"Becoming a Category of One shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness and to win by using our hearts as well as our minds."
—Ken Blanchard, coauthor, The One Minute Manager

"If you want to be successful and you want a successful company, read Joe Calloway's book. It's as simple as that. It's the how-to manual that every manager and every employee should be required to read."
—Dr. Dorothy Marcic, Vanderbilt Owen Graduate School of Management, author, Respect and Managing with the Wisdom of Love

"If you could have everyone in your company read just one business book, this should be it. Becoming a Category of One is very straight talk about how it's everyone's responsibility to help build the brand."
—Daniel Burrus, author, Technotrends

"Becoming a Category of One is simply an outstanding book. With a highly readable style that makes you feel like he's talking directly to you, Joe Calloway provides valuable insights for anyone who wants to separate themselves or their business from the pack."
—Michael LeBoeuf, PhD, author, How to Win Customers and Keep Them for Life and The Millionaire in You

"Becoming a Category of One will delineate how you can differentiate yourself from others who do what you do, how to become positioned in your marketplace, and how to make your customers love you and need you."
—Jeffrey Gitomer, author, The Sales Bible and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Joe Calloway
Editorial: Brilliance Audio
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Brilliance Audio. Estado de conservación: New. Brand New, This is a MP3 audio CD. Nº de ref. de la librería 1511384387

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 4,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,96
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Joe Calloway
Editorial: Audible Studios on Brilliance (2016)
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Audible Studios on Brilliance, 2016. CD-Audio. Estado de conservación: New. Unabridged, Revised, Updated. Language: English . Brand New. A revised and updated edition of the bestselling no-nonsense guide to beating the competition. (Publisher s Weekly) Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you ll find here apply to any business. This Second Edition includes a new chapter on tie breakers, updated examples of today s category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today s market conditions and new innovations. A new edition of the bestselling title from the author of Indispensable and Work Like You re Showing Off. Today s struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you ll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business. Nº de ref. de la librería BRI9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,33
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Joe Calloway
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: > 20
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Becoming a Category of One. Nº de ref. de la librería BBS-9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,40
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Joe Calloway
Editorial: Audible Studios on Brilliance (2016)
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Audible Studios on Brilliance, 2016. CD-Audio. Estado de conservación: New. Unabridged, Revised, Updated. Language: English . Brand New. A revised and updated edition of the bestselling no-nonsense guide to beating the competition. (Publisher s Weekly) Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you ll find here apply to any business. This Second Edition includes a new chapter on tie breakers, updated examples of today s category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today s market conditions and new innovations. A new edition of the bestselling title from the author of Indispensable and Work Like You re Showing Off. Today s struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you ll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business. Nº de ref. de la librería BRI9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Calloway, Joe
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2016. CD. Estado de conservación: New. New Audiobook. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KA-9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,37
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Joe Calloway
Editorial: Audible Studios on Brilliance (2016)
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 1
Librería
Valoración
[?]

Descripción Audible Studios on Brilliance, 2016. Estado de conservación: New. Nº de ref. de la librería TH9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,17
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Joe Calloway
Editorial: Audible Studios on Brilliance 2016-11-01 (2016)
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Audible Studios on Brilliance 2016-11-01, 2016. audio CD. Estado de conservación: New. Nº de ref. de la librería 9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Calloway, Joe/ Norman, Ax (Narrator)
Editorial: Audible Studios on Brilliance audio (2016)
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 2
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Audible Studios on Brilliance audio, 2016. Compact Disc. Estado de conservación: Brand New. 2nd mp3 una edition. 6.75x5.50x0.50 inches. In Stock. Nº de ref. de la librería z-1511384387

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Joe Calloway
ISBN 10: 1511384387 ISBN 13: 9781511384384
Nuevos Cantidad: 1
Librería
AussieBookSeller
(SILVERWATER, NSW, Australia)
Valoración
[?]

Descripción MP3 CD. Estado de conservación: New. MP3 CD. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. de la librería 9781511384384

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,84
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 31,26
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío