David Aaker Spanning Silos

ISBN 13: 9781501285639

Spanning Silos

0 valoración promedio
( 0 valoraciones por Goodreads )
 
9781501285639: Spanning Silos

Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: · Find the right role and scope · Gain credibility and buy-in · Use teams to link silos · Develop a common planning process · Adapt the master brand to silo markets · Prioritize brands in the portfolio · Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO’s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

David A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (8th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands. He lives in Orinda, California.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

David Aaker
Editorial: Brilliance Audio
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Brilliance Audio. Estado de conservación: New. Brand New, This is a MP3 audio CD. Nº de ref. de la librería 1501285637

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 4,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,98
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

David Aaker
Editorial: BRILLIANCE AUDIO, United States (2015)
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción BRILLIANCE AUDIO, United States, 2015. CD-Audio. Estado de conservación: New. Unabridged. Language: English . Brand New. Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams or silos make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: Find the right role and scope Gain credibility and buy-in Use teams to link silos Develop a common planning process Adapt the master brand to silo markets Prioritize brands in the portfolio Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival. Nº de ref. de la librería BRI9781501285639

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,66
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Aaker, David
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: > 20
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción MP3 CD. Estado de conservación: New. This is an audio book in MP3 CD format. It will be delivered to Shipping Address entered during checkout. This is NOT a digital download. Nº de ref. de la librería 8639088

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 4,60
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

David Aaker
Editorial: BRILLIANCE AUDIO, United States (2015)
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción BRILLIANCE AUDIO, United States, 2015. CD-Audio. Estado de conservación: New. Unabridged. Language: English . Brand New. Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams or silos make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: Find the right role and scope Gain credibility and buy-in Use teams to link silos Develop a common planning process Adapt the master brand to silo markets Prioritize brands in the portfolio Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival. Nº de ref. de la librería BRI9781501285639

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

David Aaker
Editorial: BRILLIANCE AUDIO, United States (2015)
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción BRILLIANCE AUDIO, United States, 2015. CD-Audio. Estado de conservación: New. Unabridged. Language: English . Brand New. Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams or silos make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: Find the right role and scope Gain credibility and buy-in Use teams to link silos Develop a common planning process Adapt the master brand to silo markets Prioritize brands in the portfolio Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival. Nº de ref. de la librería BTE9781501285639

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,67
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

David Aaker
Editorial: Brilliance Audio (2015)
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Brilliance Audio, 2015. MP3 CD. Estado de conservación: New. book. Nº de ref. de la librería M1501285637

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,68
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

David Aaker
ISBN 10: 1501285637 ISBN 13: 9781501285639
Nuevos Cantidad: 1
Librería
AussieBookSeller
(SILVERWATER, NSW, Australia)
Valoración
[?]

Descripción MP3 CD. Estado de conservación: New. MP3 CD. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. de la librería 9781501285639

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 31,46
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío