Luxury Marketing & Management

4 valoración promedio
( 1 valoraciones por Goodreads )
 
9781492976455: Luxury Marketing & Management
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. “The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University “This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd “This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike.“ Prof. Dr. Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!” Philippe Merk, CEO Audemars Piguet “This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)

Biografía del autor:

Daniel André Langer is President & CEO of ÉQUITÉ Luxury and Brand Equity Consultancy. In this role he advises luxury and premium brands. Before that he was Senior Vice President & GM North America at Henkel Beauty Care. At Henkel he fulfilled several international responsibilities, including Corporate VP SBU Body Care as well as Marketing Director in Germany, Japan & International Hair Care. He is also a Research Fellow and Senior Lecturer at the University of Mainz. The author holds a Ph.D. and a Masters degree from the University of Mainz. He also studied in Madrid and attended executive education at Harvard, IESE and Thunderbird. He presented his research on luxury and innovation at several leading research conferences and events in the USA and Europe. Dr. Langer’s research focuses on deepening our understanding of luxury. Importantly, the marketing of regular products can benefit substantially from luxury research findings in terms of identifying different and creative strategies enhancing innovativeness, competitiveness and profitability of fast moving consumer goods. Oliver Heil is the Chaired Professor of Marketing at the Johannes Gutenberg-University of Mainz (Germany). He holds a Ph.D. as well as a Masters degree from the University of Pennsylvania’s Wharton School. The author taught at Wharton, UCLA, IU, Lingnan and HKUST. His publications appeared in leading scientific journals and he co-authored several books. As the recipient of various academic honors he currently serves on several boards and lectures on a variety of topics. Prof. Heil is working on identifying optimal sizes and formats for limited editions of luxury products and identifying causal factors of luxury design. Also, he is working on applying the luxury index toward regular products such as fast moving consumer goods as well as luxury products to enhance branding strategies. Prof. Heil is organizing a global luxury event bringing together managers, researchers and customers dealing with luxury products.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 10,23
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Langer, Dr Daniel a.
Publicado por Createspace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Cantidad disponible: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Createspace Independent Publishing Platform, 2013. PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 57,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,23
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Langer, Dr. Daniel A.
Publicado por CreateSpace Independent Publis (2018)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: > 20
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción CreateSpace Independent Publis, 2018. Paperback. Condición: New. Never used! This item is printed on demand. Nº de ref. del artículo: 1492976458

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 68,82
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Langer, Dr Daniel a.
Publicado por Createspace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Cantidad disponible: > 20
Impresión bajo demanda
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción Createspace Independent Publishing Platform, 2013. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 68,11
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Langer, Dr. Daniel A.; Heil, Dr. Oliver P. [Contributor]
Publicado por CreateSpace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: 10
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción CreateSpace Independent Publishing Platform, 2013. Paperback. Condición: New. Nº de ref. del artículo: INGM9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 68,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Dr Daniel a Langer
Publicado por Createspace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: 10
Impresión bajo demanda
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Createspace Independent Publishing Platform, 2013. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****. This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. The book Luxury: Marketing Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher s and a manager s perspective. It s a must-read for those interested in luxury. Pietro Beccari, Executive Vice President Louis Vuitton As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This book s development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science Technology (HKUST). Nº de ref. del artículo: APC9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 72,22
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Dr Daniel a Langer
Publicado por Createspace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Createspace Independent Publishing Platform, 2013. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. The book Luxury: Marketing Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher s and a manager s perspective. It s a must-read for those interested in luxury. Pietro Beccari, Executive Vice President Louis Vuitton As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This book s development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science Technology (HKUST). Nº de ref. del artículo: APC9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 72,70
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Dr. Daniel A. Langer
Publicado por Createspace
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: > 20
Impresión bajo demanda
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Createspace. Paperback. Condición: New. This item is printed on demand. 268 pages. Dimensions: 9.0in. x 6.0in. x 0.6in.This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. The book Luxury: Marketing and Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University and former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Mller-tvs, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researchers and a managers perspective. Its a must-read for those interested in luxury. Pietro Beccari, Executive Vice President Louis Vuitton As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This books development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science and Technology (HKUST) This item ships from La Vergne,TN. Paperback. Nº de ref. del artículo: 9781492976455

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 84,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Dr. Daniel A. Langer
Publicado por CreateSpace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Tapa blanda Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción CreateSpace Independent Publishing Platform, 2013. Condición: New. book. Nº de ref. del artículo: M1492976458

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 100,73
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Dr. Daniel A. Langer
Publicado por CreateSpace Independent Publishing Platform (2013)
ISBN 10: 1492976458 ISBN 13: 9781492976455
Nuevo Paperback Cantidad disponible: 1
Librería
Books Express
(Portsmouth, NH, Estados Unidos de America)
Valoración
[?]

Descripción CreateSpace Independent Publishing Platform, 2013. Paperback. Condición: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 1492976458n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 243,10
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío