Escaping the Build Trap: How Effective Product Management Creates Real Value - Tapa blanda

Perri, Melissa

 
9781491973790: Escaping the Build Trap: How Effective Product Management Creates Real Value
Tapa blanda
ISBN 10: 149197379X ISBN 13: 9781491973790
Editorial: O'Reilly Media, 2018

Sinopsis

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
O'Reilly Media
Año de publicación
2018
Idioma
Inglés
ISBN 10 
149197379X
ISBN 13 
9781491973790
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
197
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9789352137947: ESCAPING THE BUILD TRAP

Edición Destacada

ISBN 10:  9352137949 ISBN 13:  9789352137947
Tapa blanda