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"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read." (Professor W. Timothy Coombs)
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." (Leena Louhiala-Salminen)
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future (Bradley J. Wilson CrossMark 2018-10-25)
Reseña del editor
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSAGE Publications Ltd
- Año de publicación2017
- ISBN 10 1473953693
- ISBN 13 9781473953697
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición5
- Número de páginas336
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Corporate Communication: A Guide to Theory and Practice
Publicado por
SAGE Publications Ltd, 2017
ISBN 10: 1473953693
ISBN 13: 9781473953697
Antiguo o usado
Tapa dura
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_402870876
Cantidad disponible: 1 disponibles