Zubin Sethna; Jim Blythe Consumer Behaviour

ISBN 13: 9781473919136

Consumer Behaviour

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9781473919136: Consumer Behaviour

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.

Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including:

  • ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.
  • ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers.
  • ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills.

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.

Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent’s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.

Review:

One of the best textbooks on Consumer Behaviour I had the chance to use in class. The language is clear and the topics are approaching the modern trends of marketing. --Dr. Bruno Schivinski (06/22/2016)

One of the best textbooks on Consumer Behaviour I had the chance to use in class. The language is clear and the topics are approaching the modern trends of marketing.

--Dr. Bruno Schivinski (06/22/2016)

Already the most comprehensive Consumer Behaviour text available, the latest edition further plays to this book's strengths, including up-to-date case studies and a great balance between theory and practice, and of course the state-of-the art online support material for both students and module coordinators. Definitely the best textbook on the market.
--Dr. Jan Breitsohl

Among a large collection of Consumer Behaviour texts, this book stands out for the authors' innovative methods to intrigue students to think beyond textbook materials and be creative! With the content covering exactly what we need, I have used this book for many cohorts of students and believe the new edition will enhance student learning even further.--Dr. Lien Le Monkhouse (07/08/2016)

Presented in a relaxed yet informative style, the book examines variations in consumer behavior across the world, incorporating the expected cultural differences. Each chapter features color-coded sections to enhance understanding. Updates on areas that have gained relevance in the last decade are interwoven throughout, among them the move toward globalization and the increasing use of technology, particularly the rise in social media and accompanying mobile mind-set of modern consumers. Overall, the text is excellent for business students, especially upper-level marketing majors.

--S. D. Clark

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Descripción Sage Publications Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students understanding and retention of the subject is encouraged through innovative learning features including: `how to impress your examiner boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. `consumer behaviour in action boxes - focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers - something they are likely to do in their future careers as marketers. `challenging the status quo boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour. Nº de ref. de la librería AAZ9781473919136

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Zubin Sethna, Jim Blythe
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ISBN 10: 1473919134 ISBN 13: 9781473919136
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Descripción Sage Publications Ltd, United Kingdom, 2016. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students understanding and retention of the subject is encouraged through innovative learning features including: `how to impress your examiner boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. `consumer behaviour in action boxes - focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers - something they are likely to do in their future careers as marketers. `challenging the status quo boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour. Nº de ref. de la librería AAZ9781473919136

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Descripción SAGE Publications Ltd, 2016. Estado de conservación: New. Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. Num Pages: 528 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 312 x 247 x 30. Weight in Grams: 1100. . 2016. 3rd Revised edition. Paperback. . . . . . Nº de ref. de la librería V9781473919136

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Descripción SAGE Publications Ltd, 2016. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9781473919136

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Descripción SAGE Publications Ltd. Estado de conservación: New. Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. Num Pages: 528 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 312 x 247 x 30. Weight in Grams: 1100. . 2016. 3rd Revised edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781473919136

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Descripción SAGE Publications Ltd, 2016. Estado de conservación: New. book. Nº de ref. de la librería ria9781473919136_rkm

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