Guerrilla Marketing for the Home-Based Business

Reseña del editor

American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed--often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail--not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs--whose proven techniques can unlock the potential of small businesses--and show you how to quit wasting time and money on strategies that will not and cannot work.

Biografía del autor

Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of over forty books in the Guerrilla Marketing series and writes the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. He currently lives in California.

Seth Godin is the author of over a dozen bestselling books, including Tribes: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable.

Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie and seven Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century. He lives in Washington, DC.