[Audiobook CD Library Edition in vinyl case.]
[Read by Barrett Whitener]
American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed -- often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail -- not because of their product but because of ineffective promotion. This book can help change that. It will reveal the secrets of the most successful home-based entrepreneurs -- whose proven techniques can unlock the potential of small businesses -- and show you how to quit wasting time and money on strategies that will not and cannot work.
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JAY CONRAD LEVINSON is the author of eight volumes in the 'Guerrilla Marketing' series. More small businesses use his techniques than any other.Review:
''No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.'' --Los Angeles Times
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Descripción Blackstone Audio. Estado de conservación: BRAND NEW. BRAND NEW Audiobook on Library CD - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Nº de ref. de la librería 2219205