Interactive business simulations e-learning and more - Tapa blanda

Certainly, the best method for discovering the principles of business management is owning a company. Unfortunately this can be very expensive and even dangerous. And, since using any actual corporation for running didactic experiences is impossible, in schools of management a common practice are instead computer simulations. Thanks to their interactivity they allow learning business in a very practical and close to the real context manner. Simulations are now used not only in academic institutions. There are many of them in schools and they are also applied as tools in e-learning sessions for company employees, in recruitment process and even in consulting companies. Why they are so popular? Are they really efficient? Are they all the same? And how to build them? This practice oriented publication is illustrated with 12 examples as well as with a ready to use business game to download from the Web. TABLE OF CONTENTS: Chapter 1: SIMULATIONS IN SCHOOL 1.1 Competitive simulations or rather interactive spreadsheets? 1.2 Hands-on... 1.3 Very active computers 1.4 Full intelligence 1.5 Non-competitive simulations 1.6 Computer as your partner (branching stories) 1.7 Student’s marks 1.8 Simulations in school: why? 1.9 Trends Chapter 2: OTHER APPLICATIONS 2.1 Company on-line training 2.2 Examination machines 2.3 Computer assessment centers 2.4 Business consulting Chapter 3: BUILDING THE SIMULATIONS 3.1 Algorithms 3.2 Simulation generators Some interesting Web addresses Appendix: a few misconceptions about business interactive simulations Index

Michel Muszynski is graduated from European Institute of Business Administration (INSEAD). His career began in the marketing high-tech in Applied Research Labor-atories (the branch of Bausch and Lomb) in France and then in Beckman in Swit-zerland. In 1982 he became appointed as manager of international applications in Instruments S.A. in USA, and since 1988 held the position of CEO of MVE S.A. (branch of DANONE) in France. In 1990, he started in Warsaw the department of Institut Français de Gestion - the school of management based in Paris, running management postgraduate programs and delivering the diploma of Master of Business Administration. Professor Muszynski lives in Paris as well as in Miami (Florida) and is expert of strategic management. He is also author of about 200 publications devoted to this subject and specialist of computer assisted management. In 1990 he published in France one of first in the world manuals of the artificial intelligence applied in business („Conduire une entreprise avec un système-expert”) and in 2006, in the United States, the book “Corporate strategy – an interactive approach”, as well as “Multi-business: from diversification – to corporate holding”. He is also author of over thirty strategic computer didactic simulation programs and inventor of the unique method of teaching business with their use (now in four lingual versions). He also realized and published „Multimedia Encyclopedia of Management” on cd-rom.