Survey Research Methods (Applied Social Research Methods)

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9781452259000: Survey Research Methods (Applied Social Research Methods)

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

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About the Author:

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Review:

""

""It provides a concise overview of the entire survey research process and does so using clear and easy to understand language.Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" """ -- Organizational Research Methods

"

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language .Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" "--Organizational Research Methods

"The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction."--Joseph Kush

"[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." --Claudette Peterson

"Even students with very little background in research methods can follow this text easily."--Candan Duran-Aydintug

"The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey."--Gilbert Jacobs

-The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.---Joseph Kush

-[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.- --Claudette Peterson

-Even students with very little background in research methods can follow this text easily.---Candan Duran-Aydintug

-The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.---Gilbert Jacobs

"Sobre este título" puede pertenecer a otra edición de este libro.

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Fowler, Floyd J.
ISBN 10: 1452259003 ISBN 13: 9781452259000
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Fowler, Floyd J.
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Descripción SAGE Publications Inc, United States, 2013. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, The Nature of Error in Surveys and Issues in Analyzing Survey Data, further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels. Nº de ref. de la librería AAC9781452259000

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Descripción SAGE Publications Inc, United States, 2013. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, The Nature of Error in Surveys and Issues in Analyzing Survey Data, further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels. Nº de ref. de la librería AAC9781452259000

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Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9781452259000

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Descripción SAGE Publications 2013-09-18, Los Angeles, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9781452259000

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Descripción Sage Pubns, 2013. Paperback. Estado de conservación: Brand New. 5th edition. 171 pages. 8.75x5.75x0.50 inches. In Stock. Nº de ref. de la librería z-1452259003

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