Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

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9781452202990: Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

View the interactive ebook here here That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book. Oh, but there is so much more. The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets-including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher-right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It's an enhanced, enriching, and interactive learning experience. And for those who used Hanson for the past three editions, we know you appreciate the book's smart approach and value price. The good news is that there is one more tool to get students engaged and reading: a good read, an affordable price, and now, full-color design. The addition of color clearly enhances photos, but also improves the book's pedagogic muscle, with colored text that highlights the Seven Truths principles, with global icons signifying comparative examples and international content, and with a new "Test Your Visual Media Literacy" box that helps students really think about the reactions they have to media images they see everyday. Reminders of the book's media literacy principles are Hanson's Seven Truths "they" don't want you to know about the media: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis is not the same thing. 7. There is no "they." The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.

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About the Author:

Ralph E. Hanson is the chair of the Department of Communication at the University of Nebraska at Kearney. Previously, he was on the faculty of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than fifteen years he has taught media literacy and introduction to mass communication. He was a founding developer of West Virginia University's online extended learning program He has also taught newswriting, blogging and commentary writing, community journalism, and diffusion of innovations. Ralph has a bachelor's degree in journalism and anthropology from Iowa State University, a master's degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at http://RalphEHanson.com and tweeting at @ralphehanson.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Hanson
Editorial: CQ PRESS, A DIV OF SAGE PUB (2014)
ISBN 10: 1452202990 ISBN 13: 9781452202990
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Descripción CQ PRESS, A DIV OF SAGE PUB, 2014. Estado de conservación: New. 4th Edition. 4th Edition-Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5649617N1

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Ralph E. Hanson
Editorial: SAGE Publications Inc, United States (2013)
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Descripción SAGE Publications Inc, United States, 2013. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. View the interactive ebook here here That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book. Oh, but there is so much more. The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets-including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher-right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each Test Your Media Literacy box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It s an enhanced, enriching, and interactive learning experience. And for those who used Hanson for the past three editions, we know you appreciate the book s smart approach and value price. The good news is that there is one more tool to get students engaged and reading: a good read, an affordable price, and now, full-color design. The addition of color clearly enhances photos, but also improves the book s pedagogic muscle, with colored text that highlights the Seven Truths principles, with global icons signifying comparative examples and international content, and with a new Test Your Visual Media Literacy box that helps students really think about the reactions they have to media images they see everyday. Reminders of the book s media literacy principles are Hanson s Seven Truths they don t want you to know about the media: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing s new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis is not the same thing. 7. There is no they. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live. Nº de ref. de la librería LIO9781452202990

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Hanson, Ralph E
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Descripción CQ Press, 2013. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111452202990

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Hanson, Ralph E
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Descripción CQ Press 2013-01-03, 2013. Paperback. Estado de conservación: New. 4 Revised. 1452202990 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-1452202990

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Ralph E. Hanson
Editorial: SAGE Publications Inc, United States (2013)
ISBN 10: 1452202990 ISBN 13: 9781452202990
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Descripción SAGE Publications Inc, United States, 2013. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. View the interactive ebook here here That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book. Oh, but there is so much more. The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets-including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher-right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each Test Your Media Literacy box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It s an enhanced, enriching, and interactive learning experience. And for those who used Hanson for the past three editions, we know you appreciate the book s smart approach and value price. The good news is that there is one more tool to get students engaged and reading: a good read, an affordable price, and now, full-color design. The addition of color clearly enhances photos, but also improves the book s pedagogic muscle, with colored text that highlights the Seven Truths principles, with global icons signifying comparative examples and international content, and with a new Test Your Visual Media Literacy box that helps students really think about the reactions they have to media images they see everyday. Reminders of the book s media literacy principles are Hanson s Seven Truths they don t want you to know about the media: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing s new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis is not the same thing. 7. There is no they. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live. Nº de ref. de la librería LIO9781452202990

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Hanson, Ralph E
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Descripción CQ Press. PAPERBACK. Estado de conservación: New. 1452202990 New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1452202990ZN

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ISBN 10: 1452202990 ISBN 13: 9781452202990
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Descripción Cq Pr, 2013. Paperback. Estado de conservación: Brand New. 4th edition. 600 pages. 10.80x0.80x8.30 inches. In Stock. Nº de ref. de la librería zk1452202990

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