Campaigns on the Cutting Edge, 2nd Edition

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( 4 valoraciones por Goodreads )
 
9781452202846: Campaigns on the Cutting Edge, 2nd Edition

Looks at both how and why American political campaigns are changing.

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About the Author:

Richard J. Semiatin, Ph.D American University, Assistant Professor of Government is a current Co-Chair of the Washington Semester Program Faculty at American University. Dr. Semiatin specializes in campaigns, elections, and federal/state child support enforcement. He has been teaching the Seminar in American Politics and the Research Project class since 1991. Dr. Semiatin has served as Chair of the Washington Semester Faculty (1996-1998) and Co-Chair (2000-2001). He has also been nominated by students in the School of Public Affairs for "Professor of the Year" (2001). Semiatin was one of 21 professors selected in a national search by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). The PEP seeks to engage more students in the study and participation of politics. Dr. Semiatin has been published in academic and professional journals and written monographs for McGraw-Hill on the 1998, 2000 and 2002 election campaigns. He is also a contributing editor to Netpulse the magazine of campaigns and the internet. Many of his former students are now professional political consultants or staff on national campaigns for Democrats and Republicans. Semiatin has been interviewed by national and international media including: CNN, NBC News, MSNBC, Fox News, BBC, UNIVISION, The Washington Post, The Los Angeles Times, USA Today, The Philadelphia Inquirer, The Baltimore Sun, National Public Radio, the Associated Press, Reuters News Service and Knight-Ridder newspapers.

Review:

I think that the contemporary nature of the book is definitely one of its major strengths. It picks up on modern issues and is sure to try and utilize relevant examples to illustrate it's points. Unfortunately, the weakness is the brevity with which some of these issues are examined. New media, the internet, and the paid media really could use more depth and examples, as well as references to internet sources that illustrate points or are examples of the subjects examined. ONE of the major criticisms is that there is a lack of reference to websites that could provide additional data or even the campaign commercials that are discussed (opensecrets, youtube, votesmart, etc.) -- Reviewer 2

"Sobre este título" puede pertenecer a otra edición de este libro.

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Semiatin, Richard J
Editorial: CQ Press (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Descripción CQ Press, 2012. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111452202842

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Semiatin, Richard J
Editorial: CQ Press (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Descripción CQ Press, 2012. Paperback. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB1452202842

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Richard J Semiatin
Editorial: SAGE Publications Inc, United States (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Descripción SAGE Publications Inc, United States, 2012. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond. Nº de ref. de la librería BZV9781452202846

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Richard J Semiatin
Editorial: SAGE Publications Inc, United States (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Descripción SAGE Publications Inc, United States, 2012. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond. Nº de ref. de la librería BZV9781452202846

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Richard J Semiatin
Editorial: CQ Press (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Irish Booksellers
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Descripción CQ Press, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M1452202842

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Semiatin, Richard J.
Editorial: Cq Pr (2012)
ISBN 10: 1452202842 ISBN 13: 9781452202846
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Descripción Cq Pr, 2012. Paperback. Estado de conservación: Brand New. 2nd edition. 252 pages. 8.75x5.75x0.50 inches. In Stock. Nº de ref. de la librería zk1452202842

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