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Book by Semiatin Richard J
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I think that the contemporary nature of the book is definitely one of its major strengths. It picks up on modern issues and is sure to try and utilize relevant examples to illustrate it’s points. Unfortunately, the weakness is the brevity with which some of these issues are examined. New media, the internet, and the paid media really could use more depth and examples, as well as references to internet sources that illustrate points or are examples of the subjects examined. ONE of the major criticisms is that there is a lack of reference to websites that could provide additional data or even the campaign commercials that are discussed (opensecrets, youtube, votesmart, etc.) (Reviewer 2)Reseña del editor:
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
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