Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R

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9781451636369: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R
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Críticas:

Ronald A. Galotti President and Publisher, Talk Media, Inc. Schmitt is a marketing guru....He makes sense on every level -- from the intellectual to the emotional. Hayes Roth Senior Executive Director, Landor Associates A fresh, new voice in the wilderness of so-called marketing experts -- one who speaks with unusual perception, clarity, and common sense. Bernd Schmitt will have a profound influence for years to come on how we all think about brands and the marketing that sells them. Gerald Zaltman Joseph C. Wilson Professor of Business Administration, Harvard Business School A lucid, provocative account of total experience engineering. This is a well thought out, well documented description of...what it means to truly understand customers. Mary Olson President and CEO, Transition Networks E-commerce and marketing strategists take note! "Experiential Marketing" aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer. Rob Wallace Managing Partner, Wallace Church Associates, Strategic Brand Identity Consultants With "Experiential Marketing, " branding now has a bible! Rod Swanson Senior Director, Film & Video Production, Electronic Arts Charts the way in a future where customers are drowning in a sea of information. My recommendation: get it, read it, live it. Alan Siegel Chairman and CEO, Siegel & Gale A refreshingly lucid, insightful, and original book...Provides clear direction for marketers who want to build successful brands in the new millennium. Cleve S. Langton Corporate Executive Vice President, DDB Needham Worldwide, Inc. Presents a cutting-edge approach to managing any type of business-customer relationship. A must-read for marketing directors, communication managers, and business strategists. Earl N. Powell President, The Design Management Institute A pioneering work....Provides the essential concepts and structure for a powerful framework to shape marketing. Billy Pittard CEO/President, Pittard Sullivan A compelling argument for a powerful new approach to marketing that looks at how consumers relate to brands in today's marketing environment.

Reseña del editor:

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

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Schmitt, Bernd H.
Publicado por Free Press 1999-01-01 (1999)
ISBN 10: 1451636369 ISBN 13: 9781451636369
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Descripción Free Press 1999-01-01, 1999. Softcover. Condición: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. del artículo: 9781451636369B

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Schmitt, Bernd H.
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Descripción Simon and Schuster. Condición: New. Brand New. Nº de ref. del artículo: 1451636369

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Schmitt, Bernd H.
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Descripción Simon and Schuster, 2011. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9781451636369

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Schmitt, Bernd H.
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Descripción Free Press 1/2/2011, 2011. Paperback or Softback. Condición: New. Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R. Book. Nº de ref. del artículo: BBS-9781451636369

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Schmitt, Bernd H.
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Descripción Free Press, 2018. Paperback. Condición: New. Never used! This item is printed on demand. Nº de ref. del artículo: 1451636369

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Bernd H. Schmitt
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Descripción SIMON SCHUSTER, United States, 2011. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****. Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional features-and-benefits marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience providers such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter Gamble s Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell s Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer s revival, Genesis ElderCare, and Siemens;ACT cases on Gillette s Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as Objective: To Dream, Send in the Iconoclasts, and Quit the Bull, to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow. Nº de ref. del artículo: AAV9781451636369

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Bernd H. Schmitt
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Descripción SIMON SCHUSTER, United States, 2011. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional features-and-benefits marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience providers such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter Gamble s Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell s Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer s revival, Genesis ElderCare, and Siemens;ACT cases on Gillette s Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as Objective: To Dream, Send in the Iconoclasts, and Quit the Bull, to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow. Nº de ref. del artículo: AAV9781451636369

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Bernd H. Schmitt
Publicado por Free Press
ISBN 10: 1451636369 ISBN 13: 9781451636369
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Descripción Free Press. Paperback. Condición: New. 304 pages. Dimensions: 8.9in. x 5.9in. x 0.9in.Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional features-and-benefits marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use experience providers such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter and amp; Gambles Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbells Soup, and Hagen Dazs Cafs in Asia, Europe, and the United States;THINK cases on Apple Computers revival, Genesis ElderCare, and Siemens;ACT cases on Gillettes Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as Objective: To Dream, Send in the Iconoclasts, and Quit the Bull, to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9781451636369

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Schmitt, Bernd H.
Publicado por Free Press (2011)
ISBN 10: 1451636369 ISBN 13: 9781451636369
Nuevo Paperback Cantidad disponible: 10
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Descripción Free Press, 2011. Paperback. Condición: New. Nº de ref. del artículo: INGM9781451636369

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Schmitt, Bernd H.
Publicado por Free Press (2016)
ISBN 10: 1451636369 ISBN 13: 9781451636369
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Descripción Free Press, 2016. Paperback. Condición: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9781451636369_lsuk

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