Robert Kozinets Netnography: Redefined

ISBN 13: 9781446285749

Netnography: Redefined

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9781446285749: Netnography: Redefined
Críticas:

Robert Kozinets has long been a transformative figure in the field of consumer research and brand cultures. His netnography approach has been widely taught, and embraced by industry practitioners, as a means to gain in-depth qualitative insights into the ways people make meaning of their everyday relationships with brands. (Henry Jenkins)

In this new edition of Netnography, Kozinets expands on his original insights to provide a wonderfully comprehensive guide to researching online socialities. These socialities are real and interaction in them is, in its own way, powerfully face-to-face. We need far more high-quality research in this area, and Netnography can help guide scholars to make this a reality. (Tom Boellstorff)

Reseña del editor:

Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use ‘Netnography’ to study cultures and communities online. The book includes full procedural guidelines for the accurate and ethical conduct of ethnographic research online, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method.The author surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on blogging, microblogging, videocasting, podcasting, social networking sites, virtual worlds and more.

The new edition has been expanded to include:

  • detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon  
  • more focus on specific kinds of social media data from sites such as Facebook and Twitter
  • more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education.
  • a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

This book will be essential reading for researchers and students across the social sciences who wish to study communities online.

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Robert V. Kozinets
Editorial: Sage Publications Ltd, United Kingdom (2015)
ISBN 10: 144628574X ISBN 13: 9781446285749
Nuevos Tapa dura Cantidad: 10
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Descripción Sage Publications Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 2nd Revised edition. 250 x 176 mm. Language: English . Brand New Book. Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Nº de ref. de la librería AAX9781446285749

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Robert V. Kozinets
Editorial: Sage Publications Ltd, United Kingdom (2015)
ISBN 10: 144628574X ISBN 13: 9781446285749
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Descripción Sage Publications Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 2nd Revised edition. 250 x 176 mm. Language: English . Brand New Book. Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Nº de ref. de la librería AAX9781446285749

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