Netnography: Redefined

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9781446285749: Netnography: Redefined
Review:

Robert Kozinets has long been a transformative figure in the field of consumer research and brand cultures. His netnography approach has been widely taught, and embraced by industry practitioners, as a means to gain in-depth qualitative insights into the ways people make meaning of their everyday relationships with brands. (Henry Jenkins)

In this new edition of Netnography, Kozinets expands on his original insights to provide a wonderfully comprehensive guide to researching online socialities. These socialities are real and interaction in them is, in its own way, powerfully face-to-face. We need far more high-quality research in this area, and Netnography can help guide scholars to make this a reality. (Tom Boellstorff)

From the Publisher:

Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use ‘Netnography’ to study cultures and communities online. The book includes full procedural guidelines for the accurate and ethical conduct of ethnographic research online, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method.The author surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on blogging, microblogging, videocasting, podcasting, social networking sites, virtual worlds and more.

The new edition has been expanded to include:

  • detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon  
  • more focus on specific kinds of social media data from sites such as Facebook and Twitter
  • more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education.
  • a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

This book will be essential reading for researchers and students across the social sciences who wish to study communities online.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Kozinets, Robert V
ISBN 10: 144628574X ISBN 13: 9781446285749
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Kozinets, Robert V
Editorial: Sage Publications Ltd, United Kingdom (2015)
ISBN 10: 144628574X ISBN 13: 9781446285749
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Descripción Sage Publications Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 2nd Revised edition. 250 x 176 mm. Language: English . Brand New Book. Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use Netnography to study cultures and communities online. The book includes full procedural guidelines for the accurate and ethical conduct of ethnographic research online, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method.The author surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on blogging, microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. The new edition has been expanded to include: *detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon *more focus on specific kinds of social media data from sites such as Facebook and Twitter *more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education. *a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media. This book will be essential reading for researchers and students across the social sciences who wish to study communities online. Nº de ref. de la librería AAX9781446285749

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Kozinets, Robert V
Editorial: Sage Publications Ltd, United Kingdom (2015)
ISBN 10: 144628574X ISBN 13: 9781446285749
Nuevos Tapa dura Cantidad: 10
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Descripción Sage Publications Ltd, United Kingdom, 2015. Hardback. Estado de conservación: New. 2nd Revised edition. 250 x 176 mm. Language: English . Brand New Book. Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use Netnography to study cultures and communities online. The book includes full procedural guidelines for the accurate and ethical conduct of ethnographic research online, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method.The author surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on blogging, microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. The new edition has been expanded to include: *detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon *more focus on specific kinds of social media data from sites such as Facebook and Twitter *more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education. *a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media. This book will be essential reading for researchers and students across the social sciences who wish to study communities online. Nº de ref. de la librería AAX9781446285749

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Descripción 2015. Hardcover. Estado de conservación: New. 2nd. 175mm x 244mm x 23mm. Hardcover. Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. K.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 320 pages. 0.703. Nº de ref. de la librería 9781446285749

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Descripción Sage Pubns Ltd, 2015. Hardcover. Estado de conservación: Brand New. 2nd edition. 288 pages. 9.50x6.75x1.00 inches. In Stock. Nº de ref. de la librería __144628574X

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Descripción 2015. Hardcover. Estado de conservación: New. 2nd. 175mm x 244mm x 23mm. Hardcover. Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 320 pages. 0.703. Nº de ref. de la librería 9781446285749

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