'I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing.'--Dr Tarig EltayebFrom the Publisher:
If you’re reading this, the chances are you’re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you.
This new edition has been further improved to include:
This textbook is essential to anyone studying marketing for the first time at university.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Sage Pubns Ltd, 2014. Paperback. Estado de conservación: Brand New. 3rd pap/psc edition. 582 pages. 10.25x7.50x1.00 inches. In Stock. Nº de ref. de la librería __1446266478