Marketing: An Introduction

3,17 valoración promedio
( 6 valoraciones por GoodReads )
 
9781446266465: Marketing: An Introduction
Críticas:

We were impressed with the quality of the companion website to this Higher Educational textbook. Whilst companion websites are nothing new and have been commonplace for over a decade, few invest the time and effort into the overall design and consider the benefit to the text and how it aids study. SAGE therefore raised the bar and added features you would normally expect to find with paid resources and, combined with the textbook, we felt this added real value to the student who is attempting to understand the concept of Marketing, at a Higher Educational level. (Judges Comments)

This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible. (Pauline Maclaran)

A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing. (Veronique Pauwels-Delassus)

Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing. (Magdalena Gonzalez Triay)

Love this book! It’s quirky, funny and entertaining – ideal for students new to marketing and I think the students will engage well with it. I like the fact that it isn’t too “Americanised”, so will appeal to the UK students. It is set out well and easy to follow and ties in nicely with the syllabus.

(Hilary Bishop)

As a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers. (Charlotte Lystor)

A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly. (Veronica Eastham)

I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing. (Dr Tarig Eltayeb)

Críticas:

‘This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ (Pauline Maclaran)

'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing.' (Veronique Pauwels-Delassus)

‘Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing.’ (Magdalena Gonzalez Triay)

‘Love this book! It’s quirky, funny and entertaining – ideal for students new to marketing and I think the students will engage well with it. I like the fact that it isn’t too “Americanised”, so will appeal to the UK students. It is set out well and easy to follow and ties in nicely with the syllabus.’

(Hilary Bishop)

‘As a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers.’ (Charlotte Lystor)

‘A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly.’ (Veronica Eastham)

‘I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing.’ (Dr Tarig Eltayeb)

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Masterson, Rosalind; Pickton, David
Editorial: SAGE Publications Ltd
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
universaltextbook
(Mayfielf HTS, OH, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications Ltd. Hardcover. Estado de conservación: New. 144626646X Your book ships within 24 hours or next business day. Nº de ref. de la librería SKU0039131

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Masterson, Rosalind;pickton, David
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 20266403-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 128,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Masterson, Rosalind; Pickton, David
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Cantidad: 8
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97814462664650000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 130,59
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Rosalind Masterson, David Pickton
Editorial: Sage Publications Ltd, United Kingdom (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Sage Publications Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 3rd Revised edition. 268 x 198 mm. Language: English . Brand New Book. If you re reading this, the chances are you re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you. This new edition has been further improved to include: * Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics * An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world * More fun activities to try with your classmates or outside the classroom as private study * Improved video content on the companion website to help bring alive what you are learning * An interactive e-book and mobile study. This textbook is essential to anyone studying marketing for the first time at university. Nº de ref. de la librería AAX9781446266465

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 135,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Rosalind Masterson, David Pickton
Editorial: Sage Publications Ltd, United Kingdom (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Sage Publications Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 3rd Revised edition. 268 x 198 mm. Language: English . Brand New Book. *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf(R) and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: *Watch videos to get a better understanding of key concepts and provoke in-class discussion *Visit websites and templates to help guide students study * A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study * A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy - a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: * Covers topics such as digital marketing, global marketing and marketing ethics * Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university * Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook). Nº de ref. de la librería AAX9781446266465

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 135,97
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Rosalind Masterson, David Pickton
Editorial: SAGE Publications Ltd 2014-03-25, London (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Ltd 2014-03-25, London, 2014. hardback. Estado de conservación: New. Nº de ref. de la librería 9781446266465

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 133,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,19
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Rosalind Masterson
Editorial: SAGE Publications Ltd (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Cantidad: 8
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Ltd, 2014. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FJ-9781446266465

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 132,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,38
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Rosalind Masterson
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción 2014. Hardcover. Estado de conservación: New. 3rd. 201mm x 29mm x 274mm. Hardcover. *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 97814.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 608 pages. 1.438. Nº de ref. de la librería 9781446266465

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 169,60
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Masterson, Rosalind; Pickton, David
Editorial: SAGE Publications Ltd (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications Ltd, 2014. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX144626646X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 170,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Masterson, Rosalind/ Pickton, David
Editorial: Sage Pubns Ltd (2014)
ISBN 10: 144626646X ISBN 13: 9781446266465
Nuevos Tapa dura Cantidad: 2
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Sage Pubns Ltd, 2014. Hardcover. Estado de conservación: Brand New. 3rd edition. 582 pages. 10.50x7.75x1.25 inches. In Stock. Nº de ref. de la librería __144626646X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 175,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,92
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda