Marketing: An Introduction

3,17 valoración promedio
( 6 valoraciones por Goodreads )
 
9781446266465: Marketing: An Introduction
Críticas:

We were impressed with the quality of the companion website to this Higher Educational textbook. Whilst companion websites are nothing new and have been commonplace for over a decade, few invest the time and effort into the overall design and consider the benefit to the text and how it aids study. SAGE therefore raised the bar and added features you would normally expect to find with paid resources and, combined with the textbook, we felt this added real value to the student who is attempting to understand the concept of Marketing, at a Higher Educational level. (Judges Comments)

This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible. (Pauline Maclaran)

A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing. (Veronique Pauwels-Delassus)

Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing. (Magdalena Gonzalez Triay)

Love this book! It’s quirky, funny and entertaining – ideal for students new to marketing and I think the students will engage well with it. I like the fact that it isn’t too “Americanised”, so will appeal to the UK students. It is set out well and easy to follow and ties in nicely with the syllabus.

(Hilary Bishop)

As a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers. (Charlotte Lystor)

A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly. (Veronica Eastham)

I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing. (Dr Tarig Eltayeb)

Críticas:

‘This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ (Pauline Maclaran)

'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing.' (Veronique Pauwels-Delassus)

‘Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing.’ (Magdalena Gonzalez Triay)

‘Love this book! It’s quirky, funny and entertaining – ideal for students new to marketing and I think the students will engage well with it. I like the fact that it isn’t too “Americanised”, so will appeal to the UK students. It is set out well and easy to follow and ties in nicely with the syllabus.’

(Hilary Bishop)

‘As a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers.’ (Charlotte Lystor)

‘A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly.’ (Veronica Eastham)

‘I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing.’ (Dr Tarig Eltayeb)

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Masterson, Rosalind; Pickton, David
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Masterson, Rosalind/ Pickton, David
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