Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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9781439245927: Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra's book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.

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Book Description:

“There is no better person to write a book on positioning.  In this new series, Sramana Mitra lays out the requirements for positioning and uses real world people and companies to illustrate her points.  She is a no nonsense leader in our industry that must be listened to.” 

– Mark B. Hoffman, Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne

 

“Sramana, in her book Positioning: How To Test, Validate, And Bring Your Ideas To Market, provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas.  It’s a great reference.”

– Gus Tai, General Partner, Trinity Ventures

 

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined “go to market” strategy.

 

Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed – it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.

About the Author:

Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a weekly column for Forbes and the business blog Sramana Mitra on Strategy. She has a master's degree in electrical engineering and computer science from MIT.

"Mitra's magic makes Positioning more than a go-to guide-it's a trailblazing arrow aimed at the untapped potential of Web 3.0. The author suggests that old-guard holdouts rouse themselves out of the dark ages and into the new, free-market model. According to the book, capitalism is alive and thriving for those with vertical vision. Mitra also provides a query list/appendix to help fledglings find flaws in their plans.... This is required reading for anyone contemplating a start-up. An expansive business view from leading entrepreneurs."
- Kirkus Discoveries

Online Roundtables for Entrepreneurs:
Sramana Mitra offers a series of free online roundtables to mentor and help entrepreneurs further develop their business ideas. In these roundtables, she also addresses financing strategy for each business.

During each 60-minute online session, entrepreneurs are invited to pitch Sramana their ideas in a three-minute presentation. She reviews the material in real time and provides feedback on each pitch, as well as addresses specific questions from the entrepreneur. Afterward, she takes questions from other participants. Each session is open to 1,000 people but only the first five to sign up have the opportunity to pitch Sramana and discuss their business in an interactive mode.

You can find more information about these webinars, recordings of past roundtables and registration links to upcoming sessions on the Roundtables page of her blog, "Sramana Mitra On Strategy" .

"Many start-up companies dissipate precious energy and capital without ever reaching a point of clear market traction. Too often, their failure stems from their inability to operationalize their vision into a compelling value proposition targeted at clearly defined customer segments. Sramana Mitra's book Positioning: How To Test, Validate, And Bring Your Idea To Market combines personalized vignettes of passionate entrepreneurs who, through trial, errors and sheer determination, have managed to integrate this important lesson across the defining dimensions of the emerging Web 3.0 environment. Aspiring entrepreneurs and experienced venture capitalists alike will benefit from this compilation of focused interviews and will want to test their own enterprises against the scrutiny of Sramana's probing questions."
- Eric Benhamou, Chairman 3Com; former CEO, 3Com & Palm; CEO, Benhamou Global Ventures

"At the beginning of 2009, I found myself without a VP of Marketing in a young start-up company and a new product coming out of the door that would radically change the positioning of the company. I had been introduced to Sramana by a VC who said, "you have to meet this great lady just to know her." I contacted her to help me redo the positioning of the company. She did an excellent job in a short period of time using her crisp methodology that has now positioned the company for success. There is no better person to write a book on positioning. In this new series, she lays out the requirements for positioning and uses real world people and companies to illustrate her points. She is a no nonsense leader in our industry that must be listened to."
- Mark B. Hoffman, Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne

"Too many entrepreneurs allow their passion to drive them to take action rather than to distill their wisdom. This leads many to jump right into building out generic business functions and pursuing generic strategies. What I've seen over the years is that the most successful entrepreneurs are the ones that pause to deeply understand what market potential they exactly want to unleash. They then set out and test and evolve. Sramana, in her book Positioning: How To Test, Validate, And Bring Your Ideas To Market, provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas. It's a great reference."
- Gus Tai, General Partner, Trinity Ventures


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Descripción Booksurge Publishing, United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined go to market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources. Nº de ref. de la librería APC9781439245927

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Descripción Booksurge Publishing, United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined go to market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources. Nº de ref. de la librería APC9781439245927

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Descripción Booksurge Publishing. Paperback. Estado de conservación: New. Paperback. 278 pages. In Positioning: How To Test, Validate, And Bring Your Ideas To Market, the third book in her Entrepreneur Journeys series, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined Go To Market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically take entrepreneurs through. A grueling test to any business idea, Mitras book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy (sramanamitra. com). She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Mitra is also a columnist for Forbes. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9781439245927

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