THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

3,88 valoración promedio
( 90 valoraciones por Goodreads )
 
9781422187050: THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:
There will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group’s global consumer practice. Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's China consumer practice. David Michael leads BCG's globalization practice.

Review:

As seen in The Wall Street Journal, Fortune magazine, Forbes.com, Bloomberg TV, Businessweek, The Economist, and BBC Radio

enjoyable, informative, and timely book.” Indian Journal of Economics & Business

A must-read for those wanting to tap the markets of India and China, The $10 Trillion Prize: Captivating the Newly Affluent in China and India is a portrait of the world’s biggest buyers of cars, mobile phones, appliances and other products and services” livemint

This is a good book packed with data, examples, and insight. Whether you know next to nothing, just or little or are quite familiar with the business environments in China and/or India, you will certainly get new information as I did, to widen my horizons. Get this book.” BIZ INDIA (bizindia.net)

Pick up the book to know how to create a triple crown: a win in China, a win in India, and a win at home; and to understand the differences and similarities between China and India.” Business India

The $10 Trillion Dollar Prize examines the pot of gold at the end of the rainbow for Western manufacturers and explains who these customers really are and how their tastes are changing. But most importantly it offers insights into how to reach them.” Engineering and Technology Magazine, The Institution of Engineering and Technology

well worth having on your bookshelf” Business Traveller magazine

Through vivid profiles and memorable characters such as the Harvard girl and Mrs. Wx Liu, the authors take readers inside the hearts and minds of Chinese and Indian consumers and offer key new insight into how to win them over. India Business Journal

an excellent starting point for understanding how China and India are powering the global economy.” Small Business Trends (smallbiztrends.com)

The $10 Trillion Dollar Prize is an insightful, brilliant journey into the viscera of the modern consumer in both countries, unravelling in the process the rich tapestry that embellishes both these countries.” In sum, the book is a paisa vasool”, or value for money, a term it repeatedly refers to, and one which could redefine the way corporations around the world think about consumers in India and in China.” Business Standard (business-standard.com)

the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending.” The Financial Times

The $10 Trillion Prize, through survey data, concrete examples, and on-the-ground reporting, shows business leaders what they’re up against in these two massive markets ” EuroBiz

Advance praise for The $10 Trillion Prize:

Jerry Stritzke, President and COO, Coach
Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future.”

Irene Rosenfeld, Chairman and CEO, Kraft Foods
A must-read for consumer companies seeking to capitalize on the explosive growth in India and China, but also a how-to manual for jump-starting growth in more mature, developed markets.”

Jochen Zaumseil, Executive Vice President, Asia Pacific, L’Oréal
The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers.”

Deepak Parekh, Chairman, HDFC
Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth.”

Jim O’Neill, Chairman, Goldman Sachs Asset Management
This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale.”

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New. Nº de ref. de la librería 1422187055

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,96
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Silverstein, Michael J.
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Cantidad: 10
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2012. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería V7-9781422187050

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,03
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Silverstein, Michael J.
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2012. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9781422187050

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Michael J. Silverstein, Carol Liao, David Michael
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97814221870501.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,61
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Silverstein, Michael J.; Singhi, Abheek; Liao, Carol; Michael, David
Editorial: Harvard Business Review Press
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Tapa dura Cantidad: > 20
Librería
Mediaoutlet12345
(Springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press. Hardcover. Estado de conservación: New. 1422187055 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI685777

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Silverstein
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Cantidad: 2
Librería
BooksForStudent
(West Bloomfield, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Nº de ref. de la librería 9781422187050NHS

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,56
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Silverstein, Michael J.
Editorial: Harvard Business Review Press (2012)
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Tapa dura Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Harvard Business Review Press, 2012. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería 1422187055

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Michael J. Silverstein; Abheek Singhi; Carol Liao; David Michael
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Tapa dura Cantidad: 1
Librería
LIMEROCK BOOKS INC.
(SARASOTA, FL, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. Nº de ref. de la librería 1422187055

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Michael J. Silverstein, Abheek Singhi, Carol Liao
Editorial: Harvard Business Review Press, United States (2012)
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Harvard Business Review Press, United States, 2012. Hardback. Estado de conservación: New. Language: English . Brand New Book. Meet your new global consumerYou ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they re looking for.Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today s emerging Chinese and Indian consumers both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace. Nº de ref. de la librería AAS9781422187050

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,13
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Michael J. Silverstein, Abheek Singhi, Carol Liao
Editorial: Harvard Business Review Press, United States (2012)
ISBN 10: 1422187055 ISBN 13: 9781422187050
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Harvard Business Review Press, United States, 2012. Hardback. Estado de conservación: New. Language: English . Brand New Book. Meet your new global consumerYou ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.This book explains who these consumers are what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they re looking for.Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today s emerging Chinese and Indian consumers both urban and rural, and across all income levels positioning your company to win as the next wave of global affluence reaches the marketplace. Nº de ref. de la librería AAS9781422187050

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,17
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda