Managing Global Innovation: Frameworks for Integrating Capabilities around the World - Tapa dura

Doz, Yves L.; Wilson, Keeley

 
9781422125892: Managing Global Innovation: Frameworks for Integrating Capabilities around the World
Tapa dura
ISBN 10: 1422125890 ISBN 13: 9781422125892
Editorial: Harvard Business Review Press, 2012

Sinopsis

The key to bridging your global innovation gap In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories--sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to tackle this challenge? In Managing Global Innovation, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. Based on in-depth research within more than three dozen corporations--including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and practice. Managing Global Innovation gives you the tools to harness critical expertise from around the globe--and channel it into your innovation programs.

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Acerca del autor

Yves L. Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He is the coauthor, with Jose Santos and Peter Williamson, of From Global to Metanational: How Companies Win in the Knowledge Economy. Keeley Wilson is a senior research fellow at INSEAD.

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Editorial
Harvard Business Review Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1422125890
ISBN 13 
9781422125892
Encuadernación
Tapa dura
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible