Word of Mouth Marketing: How Smart Companies Get People Talking - Tapa dura

Master the new tools of word of mouth.  This book will explain the five specific steps in any word of mouth campaign and will give you everything you need to get started using them.  Understand the real purpose of blogs, communities, viral email, evangelists, and buzz — when to use them and how simple it is to make them work.
 
Open your eyes to a new way of doing business.  Drive more sales and profits than you can imagine by earning the respect of your customers.  Wake up to the secret that honest marketing makes more money — because customers that trust you will talk about you.  Learn to be that remarkable company that people want to share with their friends. 

Andy Sernovitz is the founder and CEO of Word of Mouth Marketing Association, the official trade association for the word of mouth marketing industry.  Prior to WOMMA, Andy was the Founder and President of the Association for Interactive Marketing, which became the largest organization of Internet companies.  As the de facto Washington representative for the Internet industry, Andy was involved in the formative policy debates surrounding privacy, spam, and other key Internet issues.  In 1999 he sold AIM to the Direct Marketing Association, where he led efforts to help traditional marketers effectively use new technologies.  Andy is also CEO of GasPedal, a strategy consulting firm that helps brands make their Internet marketing more effective and helps CEOs improve the impact of ecommerce in their companies.  Clients include TiVo, Sprint, AIG, Polo, Lands’ End, ClearChannel, and Kimberly-Clark. 
 
Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.  Andy has taught Internet Entrepreneurship at the Wharton School of Business.  He lives in Chicago with his wife and son.