The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)

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9781412983136: The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)
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Reseña del editor:

This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion.

From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

New to the Second Edition:

· 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content

· A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasion

Key Features:

· balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field

· chapter-by-chapter syntheses of prior research with a look to the future of persuasion research

· a comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro

Biografía del autor:

James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.

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Publicado por SAGE Publications Inc, United States (2012)
ISBN 10: 1412983134 ISBN 13: 9781412983136
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Descripción SAGE Publications Inc, United States, 2012. Hardback. Condición: New. 2nd Revised edition. Language: English. Brand new Book. This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.New to the Second Edition:* 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content* A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasionKey Features:* balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field* chapter-by-chapter syntheses of prior research with a look to the future of persuasion research * a comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro. Nº de ref. del artículo: AAX9781412983136

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James Price Dillard
Publicado por SAGE Publications, Inc (2012)
ISBN 10: 1412983134 ISBN 13: 9781412983136
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Publicado por SAGE Publications Inc, United States (2012)
ISBN 10: 1412983134 ISBN 13: 9781412983136
Nuevo Tapa dura Cantidad disponible: 10
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Book Depository hard to find
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Descripción SAGE Publications Inc, United States, 2012. Hardback. Condición: New. 2nd Revised edition. Language: English. Brand new Book. This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.New to the Second Edition:* 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content* A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasionKey Features:* balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field* chapter-by-chapter syntheses of prior research with a look to the future of persuasion research * a comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro. Nº de ref. del artículo: LHB9781412983136

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Publicado por SAGE Publications Inc, United States (2012)
ISBN 10: 1412983134 ISBN 13: 9781412983136
Nuevo Tapa dura Cantidad disponible: 10
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Book Depository International
(London, Reino Unido)

Descripción SAGE Publications Inc, United States, 2012. Hardback. Condición: New. 2nd Revised edition. Language: English. Brand new Book. This Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.New to the Second Edition:* 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content* A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasionKey Features:* balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field* chapter-by-chapter syntheses of prior research with a look to the future of persuasion research * a comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro. Nº de ref. del artículo: AAX9781412983136

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James Price Dillard, Lijiang Shen
Publicado por SAGE Publications 2012-11-06, Los Angeles. (2012)
ISBN 10: 1412983134 ISBN 13: 9781412983136
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Dillard, James Price
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JAMES PRICE DILLARD~LIJIANG SHEN
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