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Book by Ritzer George
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Students love Ritzer’s McDonaldization!
"My ideas and feelings changed tremendously after reading the text because it really opened my mind up."
"The text opened my eyes up a bit to the world around me."
"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is."
"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook."
"I loved the book and really enjoyed the way it was written."
"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed."
"I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become."
"I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text."
"It is an extremely effective and thought-provoking text for a Sociology course." (Student Reviews 2007-06-20)
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." (Michael Nofz 2007-07-25)
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." (Charles R. Frederick, Jr 2007-07-25)
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"My ideas and feelings changed tremendously after reading the text because it really opened my mind up."
"The text opened my eyes up a bit to the world around me."
"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is."
"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook."
"I loved the book and really enjoyed the way it was written."
"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed."
"I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become."
"I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text."
"It is an extremely effective and thought-provoking text for a Sociology course." (Student Reviews 2007-06-20)
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." (Michael Nofz 2007-07-25)
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." (Charles R. Frederick, Jr 2007-07-25)
'This book has been a fabulous success with students because it combines elements of critical social theory, readability... and popular culture' - Charles Frederick, Jr., Indiana University
One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do.
Key Features of the new edition:
- brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization
- updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea, and megachurches
- an increased focus on globalization, including an examination into the relationship between McDonaldization and the environment
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSAGE Publications, Inc
- Año de publicación2007
- ISBN 10 1412954304
- ISBN 13 9781412954303
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- Número de edición1
- Número de páginas320
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