Strategic Management in the Media: Theory to Practice

3,73 valoración promedio
( 11 valoraciones por GoodReads )
 
9781412903134: Strategic Management in the Media: Theory to Practice
Review:

'...provides vital insights into the elements of strategy and their application to media firms. K ng relates strategic concepts to the unique settings and operating conditions of various media using contemporary examples that direct attention to core issues and challenges. Solidly grounded in theory but not pedantic, the book explores the nature of change in media markets and how strategy must be altered in response. It is essential reading for those who make or wish to comprehend choices of media companies' - Professor Robert Picard, Media Management Transformation Centre, University of Jönköping, Sweden

'Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. This book's integrative approach provides a unique perspective in which common themes linking media strategy and industry environment were thoughtfully discussed. The focus on media organizations' adaptive strategic behavior, especially in technology management, creativity and innovation offers a pragmatic approach to understanding today's changing, complex world of media' - Sylvia M. Chan-Olmsted, Professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

From the Publisher:

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies."
- Robert Picard, University of Jönköping

"Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed."
- Sylvia M. Chan-Olmsted, University of Florida

"...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction."
- Gillian Doyle, University of Glasgow


This book is a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.

The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

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Kueng, Lucy
Editorial: SAGE Publications Ltd, U.S.A. (2008)
ISBN 10: 1412903130 ISBN 13: 9781412903134
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Descripción SAGE Publications Ltd, U.S.A., 2008. Soft cover. Estado de conservación: New. Nº de ref. de la librería 0060260

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Kueng, Lucy
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Kueng, Lucy
Editorial: Sage Publications Ltd, United Kingdom (2008)
ISBN 10: 1412903130 ISBN 13: 9781412903134
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Descripción Sage Publications Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 240 x 166 mm. Language: English . Brand New Book. This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. (Robert Picard, University of Jonkoping). Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. (Sylvia M. Chan-Olmsted, University of Florida). .an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. (Gillian Doyle, University of Glasgow). This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. Nº de ref. de la librería AAW9781412903134

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Kueng, Lucy
Editorial: Sage Publications Ltd, United Kingdom (2008)
ISBN 10: 1412903130 ISBN 13: 9781412903134
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción Sage Publications Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 240 x 166 mm. Language: English . Brand New Book. This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. (Robert Picard, University of Jonkoping). Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. (Sylvia M. Chan-Olmsted, University of Florida). .an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. (Gillian Doyle, University of Glasgow). This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. Nº de ref. de la librería AAW9781412903134

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Kueng, Lucy
Editorial: SAGE Publications Ltd (2008)
ISBN 10: 1412903130 ISBN 13: 9781412903134
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Descripción SAGE Publications Ltd, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX1412903130

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Kueng, Lucy
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Descripción SAGE Publications Ltd. see description. Estado de conservación: New. AUTHOR: Kung, Lucy. PUBLISHER: SAGE Publications Ltd. FORMAT: Paperback. DATE: 11/04/2008. EAN : 9781412903134. Nº de ref. de la librería RS-70983

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Kueng, Lucy
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Descripción SAGE Publications Ltd, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P111412903130

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Descripción Estado de conservación: New. Brand New books on affordable price.Shipping method: Standard & Expedite, Standard takes 7-8 and Expedited takes 4-6 working days. Due to the constantly changing USPS regulations regarding shipments to APO/FPO addresses we are not currently shipping. Nº de ref. de la librería 1412903130-P07

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Descripción SAGE Publications Ltd. PAPERBACK. Estado de conservación: New. 1412903130 New Condition. Nº de ref. de la librería NEW4.0689113

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Descripción Sage Pubns Ltd, 2008. Paperback. Estado de conservación: Brand New. 1st edition. 256 pages. 9.50x6.75x0.75 inches. In Stock. Nº de ref. de la librería __1412903130

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