Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

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9781409453192: Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

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About the Author:

Ann Pilkington moved from a career in journalism into press and public relations with major blue chip companies including BT, The Automobile Association, The Woolwich and Barclays. She left Barclays to teach and pursue a freelance career in change communications on major programmes within the public sector. She subsequently co-founded PR Academy which provides education and training for communicators. She teaches across a range of courses that cover internal and external communication and continues to provide consultancy services. She is a chapter author in the text Exploring Internal Communication, which supports the CIPR qualifications. She holds a Masters in public relations from the University of Stirling.

Review:

'The most importance task we face as communicators is to engage people in projects that they would otherwise avoid or play lip service to. In this essential book Ann Pilkington demystifies the hardest campaigns to get right in internal communication. If you want to know the difference between your sponsors, your shapers and your schedulers and how to get them aligned; if you want to turn words into actions and values not behaviours - then this is the manual for you.'Marc Wright, Chairman, simplygroup

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Pilkington, Ann
Editorial: Routledge (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Ann Pilkington
Editorial: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Estado de conservación: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Nº de ref. de la librería AA69781409453192

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Ann Pilkington
Editorial: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Estado de conservación: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Nº de ref. de la librería AA69781409453192

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ISBN 10: 1409453197 ISBN 13: 9781409453192
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Descripción Ashgate 2013-11-21, Farnham, Surrey, 2013. hardback. Estado de conservación: New. Nº de ref. de la librería 9781409453192

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PILKINGTON, ANN
Editorial: Routledge (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Descripción Routledge, 2013. Hardback. Estado de conservación: NEW. 9781409453192 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01011392

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Descripción Ashgate Pub Co, 2013. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9781409453192

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Descripción Gower Pub Co, 2013. Hardcover. Estado de conservación: Brand New. new edition edition. 175 pages. 9.84x6.73x0.71 inches. In Stock. Nº de ref. de la librería __1409453197

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Descripción Routledge, 2013. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M1409453197

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