Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

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9781409453192: Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
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Críticas:

'The most importance task we face as communicators is to engage people in projects that they would otherwise avoid or play lip service to. In this essential book Ann Pilkington demystifies the hardest campaigns to get right in internal communication. If you want to know the difference between your sponsors, your shapers and your schedulers and how to get them aligned; if you want to turn words into actions and values not behaviours - then this is the manual for you.'Marc Wright, Chairman, simplygroup

Reseña del editor:

Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

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Pilkington, Ann
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ISBN 10: 1409453197 ISBN 13: 9781409453192
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Ann Pilkington
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Condición: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Nº de ref. del artículo: AA69781409453192

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Ann Pilkington
Publicado por Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Condición: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Nº de ref. del artículo: AA69781409453192

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Descripción Taylor and Francis 2013-11-21, Farnham, Surrey, 2013. hardback. Condición: New. Nº de ref. del artículo: 9781409453192

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Ann Pilkington
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PILKINGTON, ANN
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Descripción Routledge, 2013. Hardback. Condición: NEW. 9781409453192 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE01011392

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