Shopping 3.0: Shopping, the Internet or Both?

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9781409417644: Shopping 3.0: Shopping, the Internet or Both?

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.

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About the Author:

Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as commissioner of Fujitsu Services Holland, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996). The Dutch edition of Shopping 3.0 sold 3,000 copies in the first three months of publication.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Cor Molenaar
Editorial: Routledge (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
Nuevos Tapa dura Primera edición Cantidad: 1
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Descripción Routledge, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M1409417646

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Molenaar, Cor
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ISBN 10: 1409417646 ISBN 13: 9781409417644
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Descripción Routledge. Hardcover. Estado de conservación: New. 1409417646 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Nº de ref. de la librería 2BOOK2P205656

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Cor Molenaar
ISBN 10: 1409417646 ISBN 13: 9781409417644
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Descripción 2010. Hardcover. Estado de conservación: New. Hardcover. Shopping, the Internet or Both? Consumer behaviour is changing. New technologies, demographic and social changes account for an increasing demand for certain types of product .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 226 pages. 0.652. Nº de ref. de la librería 9781409417644

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Cor Molenaar
Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar s Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time. Nº de ref. de la librería AA69781409417644

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5.

Cor Molenaar
Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
Nuevos Tapa dura Cantidad: 1
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The Book Depository
(London, Reino Unido)
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[?]

Descripción Taylor Francis Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . Brand New Book. Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar s Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time. Nº de ref. de la librería AA69781409417644

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Cor Molenaar
Editorial: Ashgate 2010-10-28, Farnham (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
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Descripción Ashgate 2010-10-28, Farnham, 2010. hardback. Estado de conservación: New. Nº de ref. de la librería 9781409417644

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Molenaar Cor
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Descripción Ashgate Publishing Company. Estado de conservación: New. Nº de ref. de la librería 6944725

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MOLENAAR, COR
Editorial: Routledge (2010)
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Descripción Routledge, 2010. Hardback. Estado de conservación: NEW. 9781409417644 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01015530

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Molenaar, Cor
Editorial: Gower Pub Co (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
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Descripción Gower Pub Co, 2010. Hardcover. Estado de conservación: Brand New. 200 pages. 9.88x6.73x0.83 inches. In Stock. Nº de ref. de la librería __1409417646

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Cor Molenaar
Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 1409417646 ISBN 13: 9781409417644
Nuevos Tapa dura Cantidad: 1
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Book Depository hard to find
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar s Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time. Nº de ref. de la librería BTE9781409417644

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