Business Economics - Tapa blanda

Part 1: THE ECONOMIC AND BUSINES ENVIRONMENT - SETTING THE SCENE 1. What is Business Economics 2. The Business Environment 3. Economics and Business Decision-Making Part 2: MICROECONOMICS - THE MARKET SYSTEM 4. Supply and Demand I: How markets work 5. Elasticity and its applications Part 3: MICROECONOMICS - THE ECONOMICS OF FIRMS IN MARKETS 6. Firm Behaviour and the organization of industry 7. Business goals and behaviour 8. The Firm's Production Decisions 9. Corporate strategy and pricing policy 10. Market Structures 11. Other types of imperfect competition Part 4: MICROECONOMICS - THE LIMITATIONS OF MARKETS 12. Market failure 13. The Consumer and Consumer Behaviour Part 5: MICROECONOMICS - FACTOR MARKETS 14. Labour markets 15. Financial markets Part 6: AN INTRODUCTION TO MACROECONOMICS 16. Macroeconomic Concepts 17. Macroeconomics - Aggregate supply and demand 18. Macroeconomics - Employment and unemployment 19. Macroeconomics - Inflation and price stability 20. Macroeconomics - Fiscal, monetary and supply side policy Part 7: GLOBAL BUSINESS AND ECONOMICS 21. The global economy

Business Economics builds on the authority, clarity and real-world relevance of Economics by Gregory Mankiw and Mark Taylor (two of the world's leading economists) to create an introductory economics textbook fully focused on the curriculum and pedagogical needs of business economics students. Business Economics has a superb logical structure. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book's business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students. A final part examines the implications of economic globalization for the conduct of business internationally. Business Economics is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions. This text is ideal for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level. It is also ideal for use on MBA courses.