International Business - Tapa blanda

"This text is a welcome addition to the study of international business for students all around the world. An www.cengage.co.uk/pengmeyer" - Zoltan Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany" "This book is essential reading for students of international business and complements the traditional US perspective" - Dr. Gabriele Suder, Professor of European & International Business, SKEMA Business School, France "This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments. International Business has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.