Cases to Accompany Contemporary Strategy Analysis

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9781405163101: Cases to Accompany Contemporary Strategy Analysis

This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.


  • Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition
  • Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia
  • Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text
  • Additional support including teaching notes and a selection of downloadable cases is available at www.blackwellpublishing.com/grant.

"Sinopsis" puede pertenecer a otra edición de este libro.

Book Description:

1. Tailored cases. The cases have been written to accompany the text book Contemporary Strategy Analysis (6th edn.). As a result, each case is designed to enable students to apply particular concepts and techniques of strategy analysis (as shown in the table of contents). 2. Shorter cases. In response to requests from instructors and students for cases that less reading time, all the cases are shorter than those in previous editions. 3. Several new cases:- § Manchester United and the Glazer Takeover. The case allows students to analyze the determinants of competition in the form of key success factors and organizational resources and capabilities in English and European professional soccer. The case allows to students to explore the nature of team-based capabilities and the relationship between team performance on the field and the financial performance of the club. Raisio and the Launch of Benecol Margarine. In 1998, Raisio has risen from obscurity to become the second most valuable company in Finland (after Nokia) as a result of its development of Benecol, a patent-protected, cholesterol-reducing margarine. Case A explores the options facing Raisio's top management in deciding how best to exploit the huge market potential of Benecol. Case B examines the difficulties faced by Raisio in its partnership with Johnson & Johnson in managing the global roll-out of Benecol. § American Apparel: Vertically Integrated in Downtown LA. T-shirt maker American Apparel breaks all the rules. It's sexually-active CEO Dov Charney has renounced all contemporary conventions about appropriate executive behavior while pursuing a strategy that most US-based garment manufactures would regard as financial suicide. All production takes place in Los Angeles with manual workers receiving over $17 an hour and eligible for the firm's generous health benefits. The case examines the extent to which vertical integration while incurring higher costs can be the basis for extraordinary fast-response capability while supporting distinctive brand differentiation. § Outback Steakhouse: Going International. Outback Steakhouse is one of America's most successful chains of "casual dining" restaurants. The case asks students to advise Chairman Chris Sullivan on whether Outback should expand overseas and to assist him in developing an international strategy for the company.

From the Back Cover:

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.

Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Grant, Robert M.
Editorial: Wiley-Blackwell (2007)
ISBN 10: 1405163100 ISBN 13: 9781405163101
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