This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.
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1. Tailored cases. The cases have been written to accompany the text book Contemporary Strategy Analysis (6th edn.). As a result, each case is designed to enable students to apply particular concepts and techniques of strategy analysis (as shown in the table of contents). 2. Shorter cases. In response to requests from instructors and students for cases that less reading time, all the cases are shorter than those in previous editions. 3. Several new cases:- § Manchester United and the Glazer Takeover. The case allows students to analyze the determinants of competition in the form of key success factors and organizational resources and capabilities in English and European professional soccer. The case allows to students to explore the nature of team-based capabilities and the relationship between team performance on the field and the financial performance of the club. Raisio and the Launch of Benecol Margarine. In 1998, Raisio has risen from obscurity to become the second most valuable company in Finland (after Nokia) as a result of its development of Benecol, a patent-protected, cholesterol-reducing margarine. Case A explores the options facing Raisio's top management in deciding how best to exploit the huge market potential of Benecol. Case B examines the difficulties faced by Raisio in its partnership with Johnson & Johnson in managing the global roll-out of Benecol. § American Apparel: Vertically Integrated in Downtown LA. T-shirt maker American Apparel breaks all the rules. It's sexually-active CEO Dov Charney has renounced all contemporary conventions about appropriate executive behavior while pursuing a strategy that most US-based garment manufactures would regard as financial suicide. All production takes place in Los Angeles with manual workers receiving over $17 an hour and eligible for the firm's generous health benefits. The case examines the extent to which vertical integration while incurring higher costs can be the basis for extraordinary fast-response capability while supporting distinctive brand differentiation. § Outback Steakhouse: Going International. Outback Steakhouse is one of America's most successful chains of "casual dining" restaurants. The case asks students to advise Chairman Chris Sullivan on whether Outback should expand overseas and to assist him in developing an international strategy for the company.From the Back Cover:
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.
Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
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Descripción Wiley-Blackwell, 2007. Paperback. Estado de conservación: New. oversized softback book New [ w ]. Nº de ref. de la librería 091915019
Descripción Wiley-Blackwell, 2007. Paperback. Estado de conservación: New. 6. Nº de ref. de la librería DADAX1405163100
Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 6th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 434290
Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 3193
Descripción Wiley-Blackwell, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M1405163100
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