Brandsimple: How the Best Brands Keep it Simple and Succeed - Tapa blanda

Adamson, Allen P.

 
9781403984906: Brandsimple: How the Best Brands Keep it Simple and Succeed
Tapa blanda
ISBN 10: 1403984905 ISBN 13: 9781403984906
Editorial: St Martin's Press, 2007

Sinopsis

Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
St Martin's Press
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1403984905
ISBN 13 
9781403984906
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781403974051: Brandsimple: How the Best Brands Keep it Simple and Succeed

Edición Destacada

ISBN 10:  1403974055 ISBN 13:  9781403974051
Editorial: Palgrave Macmillan, 2006
Tapa dura