FUTURE OF MEN

3,58 valoración promedio
( 12 valoraciones por Goodreads )
 
9781403975485: FUTURE OF MEN

Book by Salzman Marian Matathia Ira OReilly Ann

"Sinopsis" puede pertenecer a otra edición de este libro.

Nota de la solapa:

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate"

"There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss

Praise for "Next"
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

Críticas:

"The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual' reading "Esquire" or "Sports Illustrated," shopping less but more discriminatingly, and favoring men over women as their closest friends."--Andrew Adam Newman, "The New York Times""
""Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles."--"Publishers Weekly"
"There's more to men these days than NASCAR Dads and Metrosexuals. In "The Future of Men, " Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice."--Faith Popcorn, author of "EVEolution" and the upcoming "In Culture"
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and "Renovate Before You Innovate"
"There is a sea change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man. M-ness, the term the authors use to show what's coming, perfectly encompasses what Hugo Boss aims to satisfy in our customers."--Oliver Kastalio, Global Director for Hugo Boss Fine Fragrance and Beauty Care, Procter & Gamble
"From the trio that brought you "Buzz" and brought metrosexual into our everyday vocabulary, "The Future of Men" is a thoughtful provocation that helps connect the dots of the many divergent challenges facing men and masculinity as we head into the 21st century. The relief in their ultimate conclusion--that men indeed do have a future -- is only of some relief as, apparently, we have to shape it for ourselves! A clever and thought provoking treatise."--Rob Malcolm, global marketing sales and innovation, Diageo PLC
Praise for "Next"
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly""

The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual' reading "Esquire" or "Sports Illustrated," shopping less but more discriminatingly, and favoring men over women as their closest friends. "Andrew Adam Newman, The New York Times"

Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles. "Publishers Weekly"

There's more to men these days than NASCAR Dads and Metrosexuals. In "The Future of Men, " Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice. "Faith Popcorn, author of EVEolution and the upcoming In Culture"

We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed. "Sergio Zyman, author of The End of Marketing As We Know It and Renovate Before You Innovate"

There is a sea change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man. M-ness, the term the authors use to show what's coming, perfectly encompasses what Hugo Boss aims to satisfy in our customers. "Oliver Kastalio, Global Director for Hugo Boss Fine Fragrance and Beauty Care, Procter & Gamble"

From the trio that brought you "Buzz" and brought metrosexual into our everyday vocabulary, "The Future of Men" is a thoughtful provocation that helps connect the dots of the many divergent challenges facing men and masculinity as we head into the 21st century. The relief in their ultimate conclusion--that men indeed do have a future -- is only of some relief as, apparently, we have to shape it for ourselves! A clever and thought provoking treatise. "Rob Malcolm, global marketing sales and innovation, Diageo PLC"

Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years. "Publishers Weekly on Next""

"Sobre este título" puede pertenecer a otra edición de este libro.

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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
Editorial: St. Martin's Griffin
ISBN 10: 1403975485 ISBN 13: 9781403975485
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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
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Descripción St. Martin's Griffin. PAPERBACK. Estado de conservación: New. 1403975485. Nº de ref. de la librería SKU301678

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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
Editorial: Palgrave Macmillan Trade (2006)
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Descripción Palgrave Macmillan Trade, 2006. Paperback. Estado de conservación: New. Excellent Trade PB: INTERIOR: NO page markings, Very Clean, Tight, EXTERIOR: NO spine creasing, May have very light normal shelf rubbing. Most intl arrive 4-10 business days. Choose Expedited or 2 day for faster delivery. Nº de ref. de la librería 923020072

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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
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Descripción St. Martin's Griffin, 2006. Paperback. Estado de conservación: New. New item. May have light shelf wear. Nº de ref. de la librería 160819545

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Salzman, Marian
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Descripción PALGRAVE, 2006. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9781403975485

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Marian Salzman
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97814039754851.0

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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 1309717

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Marian Salzman, Ira Matathia, Ann O Reilly
Editorial: Palgrave MacMillan, United States (2006)
ISBN 10: 1403975485 ISBN 13: 9781403975485
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Descripción Palgrave MacMillan, United States, 2006. Paperback. Estado de conservación: New. Reprint. 221 x 142 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world they were the ones to create the buzz around ubersexuals and metrosexuals to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Nº de ref. de la librería BZE9781403975485

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Marian Salzman, Ira Matathia, Ann O Reilly
Editorial: Palgrave MacMillan, United States (2006)
ISBN 10: 1403975485 ISBN 13: 9781403975485
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Descripción Palgrave MacMillan, United States, 2006. Paperback. Estado de conservación: New. Reprint. 221 x 142 mm. Language: English . Brand New Book ***** Print on Demand *****. A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world they were the ones to create the buzz around ubersexuals and metrosexuals to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Nº de ref. de la librería APC9781403975485

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Marian Salzman, Ira Matathia, Ann O Reilly
Editorial: Palgrave MacMillan, United States (2006)
ISBN 10: 1403975485 ISBN 13: 9781403975485
Nuevos Paperback Cantidad: 10
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Descripción Palgrave MacMillan, United States, 2006. Paperback. Estado de conservación: New. Reprint. 221 x 142 mm. Language: English . Brand New Book ***** Print on Demand *****.A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world they were the ones to create the buzz around ubersexuals and metrosexuals to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Nº de ref. de la librería APC9781403975485

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