Marian Salzman FUTURE OF MEN

ISBN 13: 9781403975485

FUTURE OF MEN

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9781403975485: FUTURE OF MEN
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Book by Salzman Marian Matathia Ira OReilly Ann

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual' reading "Esquire" or "Sports Illustrated," shopping less but more discriminatingly, and favoring men over women as their closest friends."--Andrew Adam Newman, "The New York Times""
""Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles."--"Publishers Weekly"
"There's more to men these days than NASCAR Dads and Metrosexuals. In "The Future of Men, " Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice."--Faith Popcorn, author of "EVEolution" and the upcoming "In Culture"
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and "Renovate Before You Innovate"
"There is a sea change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man. M-ness, the term the authors use to show what's coming, perfectly encompasses what Hugo Boss aims to satisfy in our customers."--Oliver Kastalio, Global Director for Hugo Boss Fine Fragrance and Beauty Care, Procter & Gamble
"From the trio that brought you "Buzz" and brought metrosexual into our everyday vocabulary, "The Future of Men" is a thoughtful provocation that helps connect the dots of the many divergent challenges facing men and masculinity as we head into the 21st century. The relief in their ultimate conclusion--that men indeed do have a future -- is only of some relief as, apparently, we have to shape it for ourselves! A clever and thought provoking treatise."--Rob Malcolm, global marketing sales and innovation, Diageo PLC
Praise for "Next"
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly""

The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual' reading "Esquire" or "Sports Illustrated," shopping less but more discriminatingly, and favoring men over women as their closest friends. "Andrew Adam Newman, The New York Times"

Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles. "Publishers Weekly"

There's more to men these days than NASCAR Dads and Metrosexuals. In "The Future of Men, " Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice. "Faith Popcorn, author of EVEolution and the upcoming In Culture"

We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed. "Sergio Zyman, author of The End of Marketing As We Know It and Renovate Before You Innovate"

There is a sea change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man. M-ness, the term the authors use to show what's coming, perfectly encompasses what Hugo Boss aims to satisfy in our customers. "Oliver Kastalio, Global Director for Hugo Boss Fine Fragrance and Beauty Care, Procter & Gamble"

From the trio that brought you "Buzz" and brought metrosexual into our everyday vocabulary, "The Future of Men" is a thoughtful provocation that helps connect the dots of the many divergent challenges facing men and masculinity as we head into the 21st century. The relief in their ultimate conclusion--that men indeed do have a future -- is only of some relief as, apparently, we have to shape it for ourselves! A clever and thought provoking treatise. "Rob Malcolm, global marketing sales and innovation, Diageo PLC"

Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years. "Publishers Weekly on Next""

"The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual'...reading Esquire or Sports Illustrated, shopping less but more discriminatingly, and favoring men over women as their closest friends." --Andrew Adam Newman, The New York Times

"Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles." --Publishers Weekly

"There's more to men these days than NASCAR Dads and Metrosexuals. In The Future of Men, Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice." --Faith Popcorn, author of EVEolution and the upcoming In Culture

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed." --Sergio Zyman, author of The End of Marketing As We Know It and Renovate Before You Innovate

"There is a sea change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man. M-ness, the term the authors use to show what's coming, perfectly encompasses what Hugo Boss aims to satisfy in our customers." --Oliver Kastalio, Global Director for Hugo Boss Fine Fragrance and Beauty Care, Procter & Gamble

"From the trio that brought you Buzz and brought metrosexual into our everyday vocabulary, The Future of Men is a thoughtful provocation that helps connect the dots of the many divergent challenges facing men and masculinity as we head into the 21st century. The relief in their ultimate conclusion--that men indeed do have a future -- is only of some relief as, apparently, we have to shape it for ourselves! A clever and thought provoking treatise." --Rob Malcolm, global marketing sales and innovation, Diageo PLC

"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years." --Publishers Weekly on Next

Reseña del editor:

The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors. Reprint. 30,000 first printing.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
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ISBN 10: 1403975485 ISBN 13: 9781403975485
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Salzman, Marian; Matathia, Ira; O'Reilly, Ann
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Marian Salzman, Ira Matathia, Ann O'Reilly
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Descripción Palgrave MacMillan 9/1/2006, 2006. Paperback or Softback. Condición: New. The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today. Book. Nº de ref. del artículo: BBS-9781403975485

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Marian Salzman
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Descripción Palgrave MacMillan, 2006. Paperback. Condición: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****. A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around ubersexuals and metrosexuals --to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Nº de ref. del artículo: APC9781403975485

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Marian Salzman
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Descripción Palgrave MacMillan, 2006. Paperback. Condición: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around ubersexuals and metrosexuals --to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Nº de ref. del artículo: BZE9781403975485

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