Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns - Tapa blanda

Knight, Hanne; Vorster, Lizette

9781398608870: Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Tapa blanda

ISBN 10: 1398608874 ISBN 13: 9781398608870

Editorial: Kogan Page, 2023

Ver todas las copias de esta edici�n del ISBN

4 Usado

De EUR 26,89

22 Nuevo

De EUR 44,50

How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital marketing.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context to offer a streamlined resource which doesn't assume prior subject area knowledge. It explores key definitions and best-practice for tools, channels and platforms including search engine optimisation (SEO), online advertising, social media marketing, email marketing, ecommerce and affiliate marketing. It shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, as well as respect legal considerations such as the GDPR (General Data Protection Regulation). Featuring interviews with industry professionals and case studies and examples from a range of brands including Adidas, Nielsen and The Eden Project, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

"Sinopsis" puede pertenecer a otra edici�n de este libro.

Acerca de los autores

Hanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She draws on practitioner experience gained working in industry and is a Fellow of the Higher Education Academy, a member of the Institute of Direct and Digital Marketing (IDM) and the Digital Marketing Institute (DMI). A regular academic journal article reviewer, she has presented papers at international conferences.

Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

EditorialKogan Page
A�o de publicaci�n2023
ISBN 10 1398608874
ISBN 13 9781398608870
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas496
Contacto del fabricanteno disponible

Comprar usado

Condici�n: Bien

as new unused

Ver este art�culo

EUR 26,89

Convertir moneda

EUR 14,50 gastos de env�o desde Irlanda a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Comprar nuevo

Ver este art�culo

EUR 44,50

Convertir moneda

EUR 4,72 gastos de env�o desde Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Otras ediciones populares con el mismo t�tulo

9781398608894: Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Edici�n Destacada

ISBN 10: 1398608890 ISBN 13: 9781398608894
Editorial: Kogan Page, 2023
Tapa dura

Resultados de la b�squeda para Digital Marketing in Practice: Design, Implement and...

Imagen de archivo

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Knight, Hanne; Vorster, Lizette

Publicado por Kogan Page, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Antiguo o usado Soft cover Original o primera edici�n

Librería: Tall Stories BA, Stoneyford, Irlanda

Calificaci�n del vendedor: 5 de 5 estrellas

Soft cover. Condici�n: Very Good. 1st Edition. as new unused. N� de ref. del art�culo: 2000028473

Contactar al vendedor

Comprar usado

EUR 26,89

Convertir moneda

Gastos de env�o: EUR 14,50

De Irlanda a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Knight, Hanne

Publicado por Kogan Page, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Antiguo o usado Paperback

Librería: Brit Books, Milton Keynes, Reino Unido

Calificaci�n del vendedor: 4 de 5 estrellas

Paperback. Condici�n: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N� de ref. del art�culo: 4183300

Contactar al vendedor

Comprar usado

EUR 39,64

Convertir moneda

Gastos de env�o: EUR 8,89

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Digital Marketing in Practice

Hanne Knight

Publicado por Kogan Page, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo PAP

Librería: PBShop.store UK, Fairford, GLOS, Reino Unido

Calificaci�n del vendedor: 4 de 5 estrellas

PAP. Condici�n: New. New Book. Shipped from UK. Established seller since 2000. N� de ref. del art�culo: FW-9781398608870

Contactar al vendedor

Comprar nuevo

EUR 44,50

Convertir moneda

Gastos de env�o: EUR 4,72

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 15 disponibles

A�adir al carrito

Imagen de archivo

DIGITAL MARKETING IN PRACTICE

KNIGHT, HANNE

Publicado por Kogan Page, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo Tapa blanda

Librería: Speedyhen, London, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: NEW. N� de ref. del art�culo: NW9781398608870

Contactar al vendedor

Comprar nuevo

EUR 43,23

Convertir moneda

Gastos de env�o: EUR 9,48

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 3 disponibles

A�adir al carrito

Imagen de archivo

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Knight, Hanne; Vorster, Lizette

Publicado por Kogan Page, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo Tapa blanda

Librería: Ria Christie Collections, Uxbridge, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: New. In. N� de ref. del art�culo: ria9781398608870_new

Contactar al vendedor

Comprar nuevo

EUR 49,61

Convertir moneda

Gastos de env�o: EUR 4,72

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: M�s de 20 disponibles

A�adir al carrito

Imagen de archivo

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Hanne Knight

Publicado por Kogan Page Ltd, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo Paperback / softback

Librería: THE SAINT BOOKSTORE, Southport, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback / softback. Condici�n: New. New copy - Usually dispatched within 4 working days. 200. N� de ref. del art�culo: B9781398608870

Contactar al vendedor

Comprar nuevo

EUR 52,23

Convertir moneda

Gastos de env�o: EUR 5,45

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 2 disponibles

A�adir al carrito

Imagen de archivo

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Hanne Knight

Publicado por Kogan Page Ltd, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo Tapa blanda Original o primera edici�n

Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: New. 2023. 1st Edition. Paperback. . . . . . N� de ref. del art�culo: V9781398608870

Contactar al vendedor

Comprar nuevo

EUR 56,48

Convertir moneda

Gastos de env�o: EUR 2,00

De Irlanda a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 3 disponibles

A�adir al carrito

Imagen del vendedor

Digital Marketing in Practice

Hanne Knight

Publicado por Kogan Page M�r 2023, 2023

ISBN 10: 1398608874 ISBN 13: 9781398608870

Nuevo Taschenbuch

Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania

Calificaci�n del vendedor: 5 de 5 estrellas

Taschenbuch. Condici�n: Neu. Neuware -Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations. 474 pp. Englisch. N� de ref. del art�culo: 9781398608870

Contactar al vendedor