Artículos relacionados a Using Behavioral Science in Marketing: Drive Customer...
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Tapa dura
Sinopsis
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award
WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR
WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations
WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing
WINNER: NYC Big Book Award 2023 - Marketing & Public Relations
WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise
FINALIST: Next Generation Indie Book Awards 2023 - Business
FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising
SHORTLISTED: Business Book Awards 2023 - Smart Thinking
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behaviour techniques to marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 110,42
EUR 16,97 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 117,20
EUR 4,29 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Using Behavioral Science in Marketing: Drive Customer...
Imagen de archivo
Using Behavioral Science in Marketing
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FW-9781398606685
Cantidad disponible: 1 disponibles
Imagen de archivo
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781398606685_new
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Publicado por
Kogan Page Ltd, 2022
ISBN 10: 1398606685
ISBN 13: 9781398606685
Nuevo
Tapa dura
Original o primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2022. 1st Edition. Hardcover. . . . . . Nº de ref. del artículo: V9781398606685
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Nº de ref. del artículo: LU-9781398606685
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: New. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing and Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER: NYC Big Book Award 2023 - Marketing and Public RelationsWINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business and EnterpriseFINALIST: Next Generation Indie Book Awards 2023 - BusinessFINALIST: American Book Fest Best Book Award 2023 - Marketing and AdvertisingSHORTLISTED: Business Book Awards 2023 - Smart ThinkingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from ATandT, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Nº de ref. del artículo: LU-9781398606685
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 44664493
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 44664493
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 44664493-n
Cantidad disponible: 5 disponibles
Imagen del vendedor
Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 44664493-n
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses
Impresión bajo demandaLibrería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 256 pages. 9.21x6.14x1.06 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __1398606685
Cantidad disponible: 2 disponibles